Pepe Jeans Plans For Innerwear Segment

Global denim and casual wear brand Pepe Jeans will step up its presence in the country by opening 50 more stores this year, which will take their store count to 270 by the end of this year.

They are also looking to enter the innerwear segment, a senior company official has said.

In the innerwear segment, the company is planning to begin with men’s products and then will subsequently move into other categories.

They are also looking at launching a separate company for innerwear through a joint venture this year.

Pepe Jeans has been in the process of stepping up its presence here by launching different product lines in the past few years.

Last year, it entered the kidswear segment and hopes to manufacture up to a million pieces for category this year.

The company has also been manufacturing and exporting for its global supply chain.