The celebrated brand PUMA noticed quite dynamic shifts in various markets in the recent quarter.
For quarter ended on September 30, 2015, the currency adjusted sales did develop as anticipated and Puma recorded consolidated sales of €914.4 million, up 3.1 per cent year over year. The growth in the third quarter of 2015 compared to the corresponding quarter of last year stood at 8.4% higher.
Puma’s growth in the EMEA regions showed a slight decline by 3.6% currency adjusted €375.7 million.<
“This result compares against high prior year figure’s, when last year’s performance was positively impacted by the Arsenal launch in the third quarter and included sales of Tretorn,” a press release stated. “Without these effects, sales in the EMEA region would have been flat in the third quarter,” the German sports goods and sportswear marketer said.
However, the growth in the North and Latin America showed strong growth with sales up 10.8 % currency adjusted to €325.1 million. In Asia Pacific, sales were up 5.0 per cent year on year currency adjusted to €213.6 million, driven by substantial growth in China and India, while sales in Korea declined. The Apparel segment enjoyed a sales growth of 2.5 per cent over the prior fiscal’s second quarter currency adjusted to € 346.9 million was attributed to success of Training products. At 45.8 per cent, gross profit margin fell short of last year’s figure by 50 basis points, due to negative currency effects impacting cost of goods sold. At € 41.1 million, the operating result for the reporting quarter was 11.2 per cent below previous year’s third quarter. Net earnings for third quarter of 2015 amounted to €20.0 million or €1.34 earnings per share as against €28.9 million or €1.93 in the same quarter of earlier year.