Rihanna reportedly inked a partnership with TechStyle Fashion Group, a company that boasts successful brands like Fabletics, ShoeDazzle, Just Fab, and more under its belt. TechStyle Fashion Group’s partnership with Rihanna wouldn’t be the company’s first celebrity team-up as Fabletics already scored a partnership with actress Kate Hudson and singer Demi Lovato, and ShoeDazzle (co-founded by Kim Kardashian, Brian Lee and Robert Shapiro) collaborated with actress-singer Keke Palmer.
The Rihanna-helmed lingerie line hasn’t received an official release date, but samples have already been produced, according to the report. She announced that she’ll be merging the two brands to launch a joint collection titled FENTYXPUMA. Her upcoming FENTYxPUMA collection is set to drop March onwards and will be a continuation of her design partnership with Puma, the sportswear-turned-streetwear brand, as well as an assumed new set of makeup products from the Fenty side of things..