Sarah Jessica Parker usually likes to differentiate herself from her character, she does maintain that wearing lingerie outside of the bedroom is one thing they both have in common.
“I’m liberated that it’s back,” Parker, 53, told of the trend during an international press conference announcing her role as brand ambassador for Italian lingerie brand Intimissimi’s new fall campaign. “I’m so happy because I never stopped doing it. It’s one thing that we did [on the show] that did overlap with me and that character Carrie.”
“My entire collaborative time with Intimissimi has really been lovely. It’s a great group to work with,” she shared. “Their creative, exciting, and they don’t mind challenges and of course shooting in New York presents challenges — it’s not always easy. It was a total delight to shoot and it’s a thrill to work with this company.”
The actress may look like she’s channelling Bradshaw in the new campaign, but insists that she is very different from her on-screen alter ego.
I have had amazing experiences with designers and working in fashion myself or collaborating and those experiences have been very meaningful to me.
“I have friends in the industry, I’ve watched them as they were emerging designers become globally recognized,” she added.