Italian lingerie brand Intimissimi, recently launched a campaign with the gorgeous Sarah Jessica Parker in which it displayed how sleepwear can make for chic streetwear…and Parker totally rocked this new avatar. She shared some amazing shots of the campaign, which was shot on the streets of New York even aptly captioned it, ‘With @intimissimiofficial silk pajamas this gorgeous, there’s really no need to change when you wake’.
Both together created magic with a sexy campaign to unveil the Triangle Bra Collection from the brand’s Spring / Summer line, which had a range of wearable pajama sets to pair with the bras.
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