Serena Williams is the brand ambassador for Berlei sport, she wears Berlei for every training session and every match, and has done so for the past ten years since her mother discovered Berlei bras in Melbourne. She works with Berlei to custom make her bras in coordinated colours for every match.
According to Berlei’s website, “My favourite bras are the Electrify and the High performance bra. I have to say I adore the high performance bra as an athlete I’m doing tons of high performance, I’m always running I’m always bouncing and I’m always jumping, and I want to make sure I can keep my body the best look possible for as long as I can”- Serena Williams. Lets take a deeper look into the making of these sports bras.
High Performance Underwire Bra: The High Performance Underwire Bra has been developed with Berlei’s unique ultrasonic cup panels that minimise bulk and maximise support during high impact activity. Berlei Support Factor 3 – High Impact. Reduces breast bounce by up to 50%. Features shaped padded straps that can be crossed over for extra support. Ideal for high impact sports and activities such as running, netball and soccer.
Electrify Underwire Bra: Berlei Support Factor 3 – High Impact. Reduces breast bounce by up to 50%. Our most popular sports underwire bra, is a high impact bra designed with fun vibrant contrast colours for a supportive workout. Mesh in the cup and back provides breathable panels for a cooler workout. Cotton lined cups provide added comfort during exercise. Cross over straps deliver additional support and versatility under clothing.
