The New Voice: Shaping the Business for the Future

May 16, 2016 written by
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Gone are the days when women were considered no match for all powerful men in this world.The startup scene is exploding in India.

The male dominated world was always reluctant to even acknowledge the fact that women were as good as men on parameters of hard work, intelligence quotient and leadership traits.

The new generation  women across the world have overcome all negative notions and have proved themselves beyond doubt in all spheres of life including the most intricate and cumbersome world of entrepreneurship in addition to pressures of balancing work, home and family.

They never gave in or gave up, and carried on to build valuable companies while also giving back to society.More and more women today are coming out of their homes to play their part in the innovation economy. And women who swim against the tide to become entrepreneurs are changing the world by inspiring others to do the same. So their success is worth celebrating. Let’s meet  such Indian women who can be easily termed as role models for every Indian- both males and females in the lingerie industry. They’re the movers and shakers, the disrupters and the innovators.

Early Life & Career

Urja Padwal came from a close knit yet extremely progressive family, where they are entitled to self -dependence, freedom of decision and liberty of opinions.

“I consider myself very lucky that way. Academically, I have done my MBA from NMIMS and honoured to be a part of the Dean’s List. Getting into my father’s business came very naturally to me, maybe the passion just ran in my genes. Small working experience of 5 years, many to go! An average day begins with making breakfast for my family followed by a 7-8 hour work schedule. The best part about working for one’s own company is that it gives each day the possibility of being different. You are not bound by creative limitations, time frames or scope of work.” Design and new development is her forte and  at Littlelacy they give prime impetus to the design, quality and fit of the products. The products are marketed through a robust distribution channel pan India and online portals.

“I believe entrepreneurship is synonym with passion. I wanted to work for my dream-not somebody else’s & entrepreneurship truly places you at the control centre to give reality to your dreams.”

To read more about Urja Padwal, turn to Lace n Lingerie May print edition

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