Lingerie retailer Triumph International is banking on a new range of “Magic Boost” bras to lift sales after a flat performance last year.

The brand, advertised by model Daisy Lowe, said its new lift up, push up and shape up goods are among products it has recently unveiled.

It said the range was “designed in response to consumer need for perfectly fitting lingerie, for every body type”.  That’s why Triumph has introduced its Enchanted Magic Boost Shapewear range to help you #findtheone, (because the perfectly-fitting bra is all too important.)

The Enchanted Magic Boost Shapewear collection is all about seductive lingerie with shaping capabilities that match your want to be flawlessly stylish, but also your need to be comfortable. For AW16, Triumph has taken their Magic Boost series and given it additional detailing and a seductive and festive make over in Mars Red. As Daisy Lowe (UK Brand Ambassador for Triumph) shows, there is a bra that ticks both boxes- the Enchanted Boost Super Plunge Bra.

Not only does the bra create a perfect décolleté, it is embroidered with a festive feather design, so it looks as good underneath clothing as it does shown off.