V-Star, the promoters of V-Guard and Wonderla recently signed on cricketer Shikhar Dhawan as its new brand ambassador as part of the company’s plan to consolidate and grow in the fast-growing men’s wear segment.
Shikhar, regarded as one of the best opening batsmen in the world, will be the face of the brand for its men’s wear fashion products. Speaking about the association Ms Sheela Kochouseph, Managing Director, Head of V-Star. “An idol for India’s youth, he is the perfect fit for V-Star as the company is raring to pursue a massive expansion plan. We are confident that this association will enable us to reach out to a much larger audience, thus significantly accelerating our growth.”
Speaking about the association, Shikhar Dhawan said, “The innovations that V-Star pioneered in the textile segment are second to none. I have closely been following V-Star’s amazing journey and am delighted to be a part of their phenomenal growth trajectory.”
As for the promotions of the brand along with the sports star, she stated that V-Star had unveiled a TVC featuring him to drive greater resonance with its target audience during the first phase of the association. Besides, the brand was also planning a 360-degree promotion using all the media vehicles such as Print, TV, Digital, OOH, etc., she further mentioned.
An indisputable leader in the innerwear sector, V-Star has recently added many new stylish products to its lifestyle product roster and is present in many states across India as well as overseas markets. More than anything, the diversification reflects the brand’s aspiration to become a one-stop fashion destination for fashion connoisseurs.