Shikhar Dhawan, the Indian opening batsman, was welcomed into the V-Star family as brand ambassador. Ms Sheela Kochouseph (V-Star – Chairperson & Managing Director) and Mr Manoj Nair (V-Star – Business head) were present during the occasion held in New Delhi.
V-Star, from the promoters of V-Guard and Wonderla with a group turnover of 3000 crores, has signed on cricketer Shikhar Dhawan as its new as part of the company’s plan to consolidate and grow in the fast-growing men’s wear segment. Shikhar, regarded as one of the best opening batsmen in the world, will be the face of the brand for its men’s wear fashion products.
“We are jubilant to welcome Shikhar Dhawan to V-Star family,” said Ms Sheela Kochouseph, MD and Chairperson of V-Star. “Over the years, he has entertained millions across the world with his batting prowess that has effectively turned him into a symbol of cool masculinity, an attribute that a brand like V-Star would like to associate with in our journey towards innovation and excellence.”
“Strategically speaking, it’s the right time for us to have Mr Dhawan on board too, now that the World Cup is at its fever pitch”, added Mr Kochouseph Chittilappilly, Chairman of V-Guard group. “On top of everything else, we believe that he embodies the can-do spirit of the millennial.”
Offering a stylish spread of inners, V-Star is today one of the leading innerwear brands in South India. Through the association with Shikhar Dhawan, V-Star aims to tap into the opportunity of becoming the ultimate style statement for a sports-loving young crowd that is clearly on the rise.
“For more reasons than one, Mr Dhawan was our only choice,” observed Mr Mithun Chittilappilly, MD of V-Guard about the partnership. “We wanted to collaborate with someone who reflects our lofty ambitions and aspirations. Be it on the field or off the field, Mr Shikhar Dhawan is truly a star who exudes a class, elegance and sophistication. One could say we’ve found our true style partner in him.”