Indian international cricketer who currently captains the Indian national team- Virat Kohli has debuted his athleisure brand One8 in collaboration with Puma
The message of this brand is to ‘Come out and Play’. Justifying the message, the mission is to motivate Indians to achieve better physical health by incorporating play into their daily lives. The aim is to highlight the joy of playing and the way it can be combined with one’s daily routine.
The collection is designed as an athleisure wear, presently available only for men. It comprises sweat pants, sleeveless shirts, t-shirts and sweat jackets. Tees embedded with Virat Kohli’s logo are also a part of this collection.
Price point of this collection starts from Rs 1,499 onwards.
It is available in Puma stores across India, and on in.puma.com, at present and it will be available on Myntra from November 2017 onwards.
On this occasion Virat Kohli said “Sport holds a very important place in my life. It has helped me become who I am today. The fact that we generally view sports as a hindrance to success or as a distraction as we grow older needs to change. I urge everyone to make time to pursue a more physically active lifestyle by making time to play.
It is fun, relieves stress and helps us stay healthy,” he said. “The One8 range is very close to my heart. It is my way of calling out to Indians to come out and play because feeling fit and looking active is a simple step 1 towards leading a more active lifestyle.”
“We believe collaborating with Virat is the right direction for both the brand and a movement as important as ‘Come Out and Play’,” said Abhishek Ganguly, MD, Puma India. “The clothing collection is the perfect blend of style and sport– for every person looking to easily transition from work to play. It reflects Virat’s effortless style while staying true to his philosophy of an active lifestyle.”