In a recent turn of events we were informed that the rein of Bangalore-based Brandis Manufacturing and Marketing Ltd was taken over by Santosh Kumar, MD, Pink Rose Lingerie Pvt. Ltd. He has recently been named the CEO of the brand. While he confirmed the news with us, but he was not open to delve out further information on the same. We decided to hear the other side of the story from Ex Founder/MD, Nischal Puri.
Established in 2010 by Puri, Brandis owns two brands- Beyouty and 2GO. Beyouty is a lingerie brand launched in May 2011 while 2GO is men’s active wear brand, launched in February 2012. Before setting up Brandis, Puri played a key role in establishing and growing Jockey brand in India, currently top player in its field. Brandis had raised around Rs 70 crore (nearly $13.5 million) in November 2012 from Peepul Capital.
While previously Puri did not mention his future plans and in a shocking step simply climbed down from his position in January this year. When contacted he was quite vocal about his plans to us, “Brandis is my brainchild where I continue to be the shareholder and it has reached a level where I felt that it can be handed over to non promoter individuals whom we can give responsibility to take the organisation to the next level. I have been contemplating quite a few ventures that includes an education institution. We have launched IIBSM ( impact international business school of management) and Horizon consulting India, the firm that’s helping to build brands in India and middle east. Horizon consulting specializes in launching apparel brands besides restructuring big organisations and preparing them to achieve higher commercial success,” Informed Nischal Puri
Horizon Consulting India had a good start and has developed a strong team of 45 professionals across India, who are engaged in market research, Focussed group discussions and secondary and primary research. The company is actively conducting brand health index mapping for some of the leading brands in India.
Nischal Puri also confirmed his inclination to write a book, which is almost at the verge of completion. We can expect to read his first book by the next quarter.
