Italian lingerie and swimwear brand, Yamamay has opened up its first store in South Africa and it is as chic and stylish as its brand’s collection. The store is located at Menlyn Park Shopping Centre in Pretoria and is stocked with the brand’s latest range of underwear, corsetry, swimwear, nightwear, clothing, and accessories. Along with the store, the brand also launched its latest Spring/Summer 2019 collection as well as the CR7 underwear collection by Christiano Ronaldo.
Established in 2001, the brand operates over 700 stores worldwide and has Spanish supermodel Georgina Rodriguez as its brand ambassador. Along with the opening of Menlyn store, the brand also plans to open another flagship store at Cresta Shopping Centre in November this year.
Gianluigi Cimmino, CEO of Pianoforte Holding, the parent company of Yamamay said, “I am very proud of this new opening in Pretoria. South Africa has long been a key destination for the world’s most sought after fashion brands and we believe that Yamamay’s introduction to South African market is not only a significant step for the brand’s international footprint, but also brings South African consumers the calibre of international fashion they deserve.”
The brand is also expected to set up two more stores at Sandton City in Johannesburg and the Pavilion in Durban by the end of year 2020.