Yawn a new and unique British brand focussed exclusively on relaxation

February 24, 2018 written by

Relaxation is an important and necessary  part of life. Yawn is a young British nightwear brand with a mission to help women relax and feel good. The brand designs products that make staying I n a luxurious and happy experience.


Yawn’s nightwear is unique because of the brand’s focus on creativity, craft and comfort. It’s prints experiment with colour, different brush strokes and are hand-illustrated by the design team in London. The clothes themselves are carefully crafted for complete comfort, cut from bespoke luxury natural fabrics with joyful details, luxurious finishing and trademark hidden messages.  In just four years (the brand launched in 2014), Yawn has become a high performing and well regarded range of nightwear, with understated style that consumers and retailers love and keep coming back to. “I am very proud to be presenting these three new Yawn prints. I believe strongly in this latest trio. They compliment our classic range and work on two levels – they have beautiful textures and lovable details. Our wonderful designers draw wearable works of art. I now want as many stores as possible successfully selling them and as many women as possible to enjoy wearing them,”says founder Alice Whiteley.


New – Mix and Match

We are proud to launch a simple and elegant set of wearable jersey basics that compliment our prints and ‘mix and match’ with our separates. Made in a luxurious, medium weight modal with 5 per cent elastane for just a touch of stretch. Styles available include a vest, night T, classic T and long sleeved top in white, grey and navy.


New – Chambray Robes

After the great success of Pink and Blue Chambray pyjama sets, Yawn is introducing their softest fabric in the form of two new chambray robes. Inviting and super luxurious, with a grey piping detail finish.

Yawn a new and unique British brand focussed exclusively on relaxation - 2

Year round classic continuity range

As always our classic best selling PJ sets, nightshirts, shorts and bottoms are maintained as part of the core and ‘classic range’ – The Yawn range now works through the year and all colours are carefully chosen to complement each other and the wearer.


Yawn was set up by Alice Whiteley and launched in 2014. It was born out of Alice’s busy life as a working mother and management consultant. She wanted to build a brand that focused on helping other women switch off. She teamed up with two co-founders and designers Phil and Roly to bring the vision to life. Yawn is a fast growing brand currently sold direct from the Yawn website and in leading department stores, online and in independent boutiques, both in the UK and internationally.

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