As of April 21, the 2019 China Underwear Culture Week and the SIUF China (Shenzhen) International Brand Underwear Exhibition, which attracted more than 150,000 visitors and nearly 900 exhibiting brands, ended successfully in the Shenzhen Convention and Exhibition Center with the attention of the whole industry.
Gao Yanmin, Director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, Gao Yong, Secretary of the Party Committee and Secretary General of the China National Textile and Apparel Council, Li Yang, former Deputy Secretary General of the National Development and Reform Commission, Zhang Li, Member of the Expert Advisory Committee of the China National Textile and Apparel Council, and Textile Division of the Consumer Products Industry Department of the Ministry of Industry and Information Technology Chang Cao Tingrui, Vice President of China Business Federation, Director of China National Business Information Center Wang Yao, Chairman of China Fashion Designers Association Zhang Qinghui, Vice Chairman of Textile Industry Branch of China Council for the Promotion of International Trade Lin Yunfeng, Vice President of China Knitting Industry Association Chen Qianwen, Vice Chairman of Shenzhen Municipal CPPCC, Zheng Bihao, President of Shenzhen Underwear Industry Association, Executive Vice President and Secretary General, and SIUF founder Zhang Fengwei Zhang Fengwei, and other guests attended the opening ceremony.
As the annual event that has led the development of the domestic and international underwear industry for 14 consecutive years, SIUF has once again provided the whole industry with the large-scale static display of the whole industry, multi-topic heavyweight industry forum, high-heat brand show and design competition. It is an efficient platform for brand display, exchange meetings, learning improvement, and procurement cooperation to meet the needs of a full range of industries.
The event covered five exhibition halls with an exhibition area of 73,000 sq m. The five exhibition halls gather nearly 900 brands, including bras, men’s/women’s underwear, large underwear, home clothes, face accessories, machinery and equipment, and design related industries. Each node efficiently met the needs of buyers and upstream and downstream cooperation, and the on-site volume and cooperation reached a new high.
The exhibition held three industry forums, including the retail conference on the theme of ‘retail innovation in the new consumer era’ and the two main forums of the China Underwear Industry Intelligent Manufacturing Development Forum on the theme of ‘Innovative Empowerment and Smart Future’. There was also ‘Close to the future’ China’s personal clothing new warm fibre trend forum a big sub-forum. Leading industry leaders and senior management guests explored the cross-border cooperation and new retail roads, as well as the transformation of underwear smart manufacturing, in conjunction with the trend of underwear consumption.
The topics of the three major forums comprised of current policy support and industry attention. They were closely related to corporate competitiveness and transformation. Forum sharing combines policies, data, trends and actual management experience. From the perspective of professionalism and practicality, the site was full. The interaction was warm and provided an efficient learning opportunity for the industry.
Relying on the competition to discover new design strengths and fashion trends has been one of the important ways for SIUF to push the industry forward. On the second day of the exhibition, in the finals of the 20th ‘Charming Oriental·Fashion Salt Steps’, China International Lingerie Creative Design Competition, there were 28 groups of finalists from the new generation of designers. These were combined with different dimensions of inspiration, showing women the evolutionary pursuit of minimalist, light and comfortable, thus achieving the co-evolution of underwear design and commercial development.
In the afternoon the same day, the 20th ‘Seventh “Charming Oriental·Xinshi Family’, there were China International Home Furnishings Original Design Competition Finals, with 20 groups of finalists. Through the exploration of the strength of the new generation of excellent underwear and home decoration design, the two major events provided a powerful boost for the industry’s innovative ability and various talents training from design to display.
On the closing day (4.21), the sixth season of the SIUF International Supermodel Contest was a grand opening and was curated by the world’s top brands such as Victoria’s Secret, Armani and Chanel, and hosted nearly a thousand events and big shows. Fashion Director Rene Celestin; Director of the opening and closing ceremonies of the London Olympics, General Director of the 87th Oscars, iHeart radio awards director, and world famous director Hamish Hamilton who has directed more than 10 Victoria’s secret annual shows; as well as the famous Chinese producer and director Mr Zhang Jizhong formed a super jury group. The selected 40 new generation supermodel stars with the standards and visions of the international first-line show, the previous SIUF international supermodel returned to the finals stage and the new players of this season. A hundred supermodels took turns to make a debut and the light and shadow intertwined the pace of fashion power, interpreting the pursuit of beauty and health with an elegant posture.
On the first day of the exhibition, more than 500 guests were invited to attend the 2019 SIUF Appreciation Dinner. The guest lineup included leaders of associations, industry-leading companies, conference leaders, industry top media partners, regional heavyweight chambers and other industry professionals, and more domestic and international heavyweight fashion people. Celebrities of the show, the performances of the show were also arranged to create high-end meetings and high-level exchanges.
That night, the ‘Oscars’ in the Chinese underwear industry – ‘Golden Abroad Awards – China’s underwear industry annual award’ Fenghua Huaxia · Xinyi Health China walked into the SIUF selection and awards ceremony for more than 280 industry leaders. The company awarded more than 10 awards in several major categories, Brand Award, Public Welfare Award and Channel Award.
In addition, during the 3rd exhibition, several brand exhibitions such as An Lifang, Yudu, and Red Bean repeatedly made stunning scenes, leading the innovation direction and fashion trends of the underwear industry chain, interpreting the strength of Chinese underwear culture and displaying the strong brand highlights.
The finals of the sixth season SIUF International Supermodel Competition finals, 2019 China Underwear Culture Week and SIUF China (Shenzhen) International Brand Underwear Exhibition also ended in a glittering show. Every year, SIUF adheres to the initial intention of ‘service industry’ and builds a platform with the same professional attitude to meet the ever-changing needs of the industry. The end of the game is not the end, SIUF will continue to support and pay attention to the whole industry and move forward for the 2020 year to a better better annual event.