November 22, 2019 written by
Enamor 3

EBO or Exclusive Brand Outlet, just as the name suggests spells exclusivity. This is why, more and more brands are keen on opening EBOs as compared to stacking up their offering in Multi Brand Outlets or MBOs. With an EBO, a consumer can experience more than the products on offer. They can experience various facets of the brand from tags to packaging to the store façade, and much more up-close and personal. Even brands can treat the regulars with loyalty benefits in the form of deals, discounts, and cashbacks. To put it simply, there’s 2-way exclusivity when it comes to EBOs and this in every way is beneficial for the consumers. Let’s talk about the 21 top brands that have scored umpteen EBOs in India.


Wacoal 2

Founded in 1946 in Japan by Koichi Tsukamoto, Wacoal embraces the philosophy of helping women throughout the world to express their beauty. Wacoal began expanding to Asian countries in 1970s, in America in 1985, in Europe in 1990, and opened its first store in India in December 2015 by partnering with Periwinkle Fashions, the flagship company of the Tainwala Group.

Wacoal 3                        Wacoal

Wacoal India Pvt. Ltd., a joint-venture between Periwinkle and Wacoal International Hong Kong Co. Ltd. Since the start Wacoal has over the years expanded with focus and strategy. Wacoal today is a key player in the luxury lingerie market, with footprints in over 66 countries and regions including North America, Europe and Asia. As a new brand in India Wacoal had a philosophy that was quite simple and unique—make the best fitting and most comfortable products with high-quality materials and workmanship backed by world-class service.

Presently, Wacoal has 17 EBOs across India; five in Mumbai, one in Pune, one in Delhi, three in Kolkata, two in Bengaluru, one in Ghaziabad, one in Nagpur, one in Ahmedabad, and three in Chennai. They have plans to open 8 more stores the next quarter.



V-Guard group has always counted values over anything else. These values continue to direct the growth and business of V-Star also, a company promoted by Mrs. Sheela Kochouseph. V-Star ventured into the production of innerwear for women, men and children, offering stylish spread of innerwear, and V-Star quickly emerged as the leading innerwear brand in South India and Middle East. V-Star catalogues a wide range of innerwear like Bra, Panty, Camisoles, Shapewears, Vests, Briefs, Trunks, Active wears and Bloomers.

An undeniable leader in the garment sector, V-Star has expanded its lifestyle product range by introducing Leggings, Printed Leggings, Capri Leggings, Printed Capris, T-shirts, Shorts, Knitted shorts, Track pants Nightwear, Lounge Pant, Sleep Pant and Comfy Blouse. V-Star works towards offering a one-stop solution for innerwear to the full family and in keeping pace with that philosophy they have unveiled about 16 Exclusive Brand Outlets viz: Kochi, Thrissur, Malappuram, Calicut, Thodupuzha, Kottayam, Palakkad, Kollam, Kannur, Trivandrum and Bangalore. V-Star EBO’s showcases a plethora of innerwear and lifestyle products and offers a world-class shopping experience for customers who like to shop in tune with the latest fashion styles.


V-Star has also been awarded RVA-accredited ISO 9001: 2015 certification, thus becoming the first brand in Kerala’s garment industry to win this coveted recognition.



Launched in 2001 as a joint venture between Gokaldas Images Private Limited and Barbara of Paris, Enamor’s journey has always been about giving women premium lingerie at unmatched comfort.

With the help of Barbara’s expertise, backed by Gokaldas’s experience, Enamor has been instrumental in elevating lingerie from a basic requirement to an exquisite essential.

Enamor 3                          Enamor 2

Today the brand has 21 EBOs to their credit and plans to add more in the next couple of years. Enamor understands the women of today and their independent streak, which is why they have a 5 point fitting system to their credit.

Using this system they are ever ready to give you the right lingerie for your right size. They have 6 EBOs in Bangalore, 5 in Mumbai, 3 in Chennai, 2 in Lucknow, and one each in Hyderabad, Pune, Noida, Amritsar and Guwahati.



Pretty Secrets, India’s fastest growing lingerie brand has more than 10 EBOs to their credit. More than the tier I cities, the brand has branched its presence in tier II and III cities as well. Spread across over 500 sq. ft. space, the brand’s EBOs promises a burst of freshness.


The stores boast of beautified trial rooms, delightful women store staff, enticing visual merchandising and gorgeous window displays.The design of the store is such that it attracts the women intimately and allures them to step into their personal space, which is aspirational and gives her the right pampering she needs.



With decades of experience and staff strength of more than 80,000 women employees, Amanté is dedicated to creating intimate wear which perfectly blends comfort, fashion, fit and thoughtful design. Amanté is a part of MAS Brands, which is a subsidiary of MAS Holdings, South Asia’s largest supplier of intimate wear.

The brand embodies 30 years of excellence held by the conglomerate in intimate wear manufacturing. By understanding the South Asian woman, Amanté designs intimate wear tailored to her unique silhouette, style, and shape. The brand has crafted a range of intimate wear that understands the modern woman; offering a wide range of fashionable lingerie, nightwear, swimwear and activewear to complement her fashion- forward lifestyle.


Amanté has over 12 EBOs spread across cities like Mumbai, Delhi, Noida, Gurgoan, Bangalore, Chennai, Hyderabad, Coimbatore, Guwahati, Kanpur, Chandigarh, Pune.

Every exclusive Amanté store is designed to give women a lingerie shopping experience unparalleled by any other. From latest collection to tips on sizing and lingerie care, you can experience it all at an Amanté store.



The implausible journey of Groversons Group began in 1953 with an extremely popular lingerie brand of India ‘Paris Beauty’, which eventually emerged as a synonym to quality for Indian females.

Groversons has always been the most preferred and trusted brand within the lingerie category. Apart from a strong presence in MBOs pan India, now the brand has ventured out in to the retail segment on its own.


They are just 1 EBO strong and plans to enrich their retail channel with more stores in the months to come. Plush interiors and a vast collection make them ready to welcome customers every minute in to their new space!



With a vision to ‘Offer Every Woman the Confidence, Comfort & Choice She Deserves’ Zivame was started in 2011.

Since then the brand has taken care of women’s needs and brought her the right intimate wear, based on her fit and needs. 30 EBOs strong, Zivame today is also retailing its own products via Multi Brand Outlets across India.


They are present in the following cities across India : Bangalore, Pune, Kochi, Chennai, Hyderabad, Chandigarh, Noida, Mysore, Kolkatta, Mumbai, Gurgoan, New Delhi. Innovation breathes at the core of the brand and at every turn the brand works on redefining inclusivity through exclusive deigns and make.



Clovia has been expanding with its physical stores since the last 2 years. Earlier, the brand has been recording immense growth and turnover basis its online portal. However, given its recent round of funding inflow, Clovia has started to plan the future in a more well-rounded way.

This Noida based lingerie brand is now present in various tier I, II, and III cities of India and accounts for 25% of its overall sales through its more than 13 EBOs which are operational now and another 4 will be added by the net quarter.

CLOVIA 2                CLOVIA 3

Their stores are spread across cities like Delhi- Kalkaji, Dwarka, Green Park, Kamla Nagar, Sarojini Nagar, IHC-Indrapuram, V3S Laxmi Nagar, Rajouri Garden, Jalandhar, Gandhipuram, Maninagar, Purulia, CP. Besides they will be adding stores in Lucknow, Amritsar, Kanpur and Jaipur.



One of Europe’s leading menswear brand, Jack & Jones products are favoured the world across for its strong legacy of craftsmanship, unmatched quality and exemplary style. This brand was incepted way back to 1990; today it holds a matchless reputation in the sphere of fashion for the cosmopolitan man.

While Jeans is the life-blood of the brand, but Jack & Jones prides itself in offering a carefully curated selection of fashion forward apparel, accessories, footwear, innerwear, and much more for the modern man.

JACK & JONES 3               JACK & JONES

With more than 1000 stores across 38 countries, the brand has carved an indomitable niche for itself, and continues to build fashion inroads across the globe. Within India, currently the brand stands proud at 69 Exclusive Brand Outlets and a whopping 221 Shop-In-Shop.



The global fashion brand Benetton Group S.r.l., based in Ponzano Veneto, Italy was started way back in 1965. Benetton Group has a network of about 5,000 stores in all prominent international markets.

The Group today boasts of a network of about 5,000 stores all across the world. Benetton entered the Indian market in 1991-92, as a 50:50 joint venture with the DCM Group in Delhi, and launched its flagship label UCB. Effective 22nd December 2004, Benetton became a wholly owned subsidiary of the Benetton Group, Italy.


UCB is today a leading brand in India with more than 400 exclusive stores spread across 45 cities in India. United Colors of Benetton the inner wear exclusive line by the brand is present in cities like Agra, Ahmedabad, Aizwal, Amritsar, Bangalore, Bhuvneshwar, Chandigarh, Chennai, Cochin, Darjeeling, Dehradun, Delhi, Gangtok, Ghaziabad, Goa, Gurgaon, Guwahati, Hyderabad, Imphal, Indore, Itanagar, Jaipur, Jammu, Jamshedpur, Jullundhur, Kohima, Kolhapur, Kolkata, Lucknow, Ludhiana, Mohali, Mumbai, Nagpur, Noida, Panchkula, Patiala, Pune, Ranchi, Shillong, Siliguri, Simla, Srinagar, Surat, Trimulghery, and Yamunanagar.



Page Industries Limited, Bangalore, is the exclusive licensee of JOCKEY International Inc. (USA) in India. They singlehandedly take care of the manufacturing, distribution and marketing of the brand in India, Sri Lanka, Bangladesh, Nepal, and the UAE.

Jockey today enjoys a market leader position in the innerwear category in India. From premium innerwear for men, women, and children, Jockey has also ventured out in to athleisure and outerwear. The introduction of high quality products coupled with an organized and extensive network of distributors, Jockey today has vivid presence in every part of India through its exclusive brand stores. Jockey was in fact the first innerwear brand in India to set up Exclusive Brand Outlets across the country.


As of September 2017, the brand had 384 Exclusive Brand Outlets across India with 286 stores on high streets and 98 stores in shopping malls with heavy footfalls. These stores showcase Jockey’s complete range of products in Innerwear, Athleisure and Sportswear for men, women and kids.



M.G Naidu, the man who founded Naidu Hall, started his journey with a single sewing machine in the corridor of his rental residence.

His ideas, refreshing designs and patterns of brassieres, proactive thinking and unique marketing strategy helped him to establish Naidu Hall. Today, putting together years of innovation and Naidu Hall has expanded its business all across South India. From blouses, panties, slips, brassieres, to a range of other products.

NAIDU HALL 3             NAIDU HALL 2

Naidu Hall is a one-stop destination for women who love to buy simple designs in a cost-effective price tag. Initially Naidu Hall started its journey in Chennai and today the brand has stores in Pondicherry, Salem, Coimbatore, Madurai, Trichy, Tirupur, Erode, and Nellore. In total Naidu Hall have 18 stores to its credit today.



Founded in 1886 as just a corset shop in Netherlands, Hunkemoller today has a presence in 21 countries through more than 900 exclusive outlets. Hunkemoller offers women style through sensuous designs.

The brand profusely explores all categories, showcasing a full range of products, including bras, underwear, nightwear, swimwear and beach coordinates hosiery, beauty, and sportswear. Hunkemoller has realised the immense potential in the Indian market and immediately as an organized player in lingerie the brand ventured into this market to create a strong footing.


Today Hunkemoller has more than 12 EBOs in India in popular cities like Mumbai, Delhi, Bengaluru, Pune, Chennai, Kolkata, Noida, and Gurgaon.



Speedo International Limited appointed Page Industries as their sole licensee for the manufacturing, marketing and distribution of the Speedo brand in India.

The vision of Speedo is to inspire people to swim; with Speedo. The mission of Page Industries, on the other hand, is to be the number one swimwear brand in the country in terms of both market share and profitability.

SPEEDO 3             SPEEDO 2

Within just a few years of operation, the brand is present in over 1286 stores in 86 cities and towns across the country. With more than 18 Exclusive Brand Stores in Delhi, Gurgaon, Noida, Mumbai, Bangalore, Chennai, Pune and Ahmedabad, Page Industries is geared to take brand Speedo to the next level of consumer connect and make it the most sought-after swimwear brand in the country.



Launched in 1986, Park Avenue is one of the leading premium apparel line of Raymond. From outerwear to innerwear, Park Avenue breathes style and innovation in its core.

PARK AVENUE 3              PARK AVENUE 2

It is the perfect wardrobe solution for a well-dressed gentleman. Park Avenue brings to life designs that embody the most modern international fabric, styling, palettes and trends globally. Park Avenue has won the ‘Best Design Concept’ of the year Award for Innovative AUTOFIT Concept at Images Fashion Awards 2015 and today has more than 10 exclusive outlets in Mumbai alone. Apart from this, the brand has a significant EBO presence of more than 60 stores all across India in Chattisgarh, Madhya Pradesh, Uttar Pradesh, Andhra Pradesh, Telangana, Hyderabad, Chennai, Tamil Nadu, Kolkata, and many other cities.



Over decades Lovable has been a reputed lingerie name almost in every household of India. Along with a strong distributor network, Lovable also has more than 5 EBOs to its credit.

These stores bring alive the legacy of the brand through its umpteen offering in bras, panties, athleisure, capris, long tops, tracks, shorts, and others. Incorporated in the year 1987, Lovable today is one of India’s leading women’s innerwear manufacturers. Headquartered in Mumbai, Maharashtra the brand has three manufacturing facilities of which two are situated at Kanakapura road in Bengaluru and one in Roorkee, Uttarakhand.


Lovable manufactures almost 30 lakh pieces of innerwear every year, of which brassiere and panties consists the lion’s share.



Marks & Spencer today has more than 3 exclusive stores in every Tier I city in India. From having a relevant presence in posh locations in Delhi, Bengaluru, Kolkata, and Mumbai, Marks & Spencer also have exclusive outlets in Hyderabad, Chennai, and other prominent cities in India. Marks & Spencer forayed into India in 2001. In April 2008 the company formed a Joint venture with Reliance Retail to form Marks & Spencer Reliance India with 51% stake towards the parent brand Marks & Spencer. Since the first store in 2001 the brand has successfully opened more than 47 stores in India, with presence in Metros and select tier II cities.



Colourful, sexy, and trendsetting, La Senza has been synonymous to style and pomp since inception. La Senza today has more than 340 stores all across the world and its stocks an exclusive range of bras, panties, loungewear, and hosiery in these spots.

These collections exude style and are at par with the sensibilities of modern women. In India La Senza is 12 EBOs strong.

It has 3 stores in Bangalore and Mumbai, 1 store in Pune, and 3 stores in Delhi. Apart from this, it also has 1 exclusive outlet, each in Chandigarh and Noida.



U.S. Polo Assn. is the official brand of the United States Polo Association. This is the governing body for polo in the United States since 1890.

The brand branches out into 3 sub-brands— U.S. Polo Assn. Denim Co., U.S. Polo Assn. Tailored and U.S. Polo Assn. Active. Apart from these, the brand is known for its superior quality innerwear for men. From vests to shorts to brief to lounge t-shirts, the brand prides in quality. Each product is specially crafted to be appealing, authentic, classic and genuine. U.S. Polo Assn. Active caters to our fitness enthusiasts and boasts of track pants, joggers, breathable t-shirts and polo shirts that perfectly compliment your on-the-go lifestyle.


From functional to elegant, every U.S. Polo innerwear and active wear is available in its exclusive outlets. Spread across prominent to tier II and III cities in India, U.S. Polo has more than 50 outlets all over the country.



Van Heusen since 1921 has been known the world over as one of the most stylish apparel brand in the world. .

In 2013, Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Lifestyle, India’s largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector bought 100% rights of Van Heusen.


Van Heusen is today a leading brand in India with more than 100 exclusive stores spread all across Indian cities. Van Heusen inner wear, an exclusive line by the brand is present in cities like Assam, Bihar, Chattisgarh, Kerala, Delhi, Gujarat, Goa, Gurgaon, Orissa, Uttar Pradesh, Haryana, Jammu, Kohima, Kolkata, Mumbai, Noida, Pune, Karnataka, and Mizoram.

In terms of collection, Van Heusen brings a range of products including trunks, vests, and briefs for the men and intimate wear for women.



Founded in 1973 by Arun, Nitin and Milan Shah, Pepe Jeans has over the years perfected denim with creativity and innovation. Pepe Jeans exudes perfection and authenticity.

Today Pepe Jeans has more than 427 stores all across the world. From denim outerwear to clothing and footwear, Pepe brings to the world an exclusive line of apparel and accessories. Apart from a steady presence in MBOs all across the world, the brand has EBOs in India too.


More than 150 EBOs strong, Pepe has over 45 stores in the southern parts of India and more than 65 stores in north India. Along with that, Pepe has stores in Delhi, Mumbai, Kolkata, Pune, Orissa, Hyderabad, Chandigarh, Noida, Ludhiana, Ghaziabad, Gurgaon, Goa, and many more places.

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