Cake Maternity launches stylish collection for young Mothers

July 29, 2016 written by
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Launched in 2008, Cake Maternity, known for its quality, fit and style in the nursing and maternity bra market, recently announced its diffusion brand, Charley M. Created with the younger mom in mind, Charley M has maternity bras that are fun, functional and fashion-forward – all at an affordable price.

“With a strong, young brand personality, Charley M is for the younger generation of moms, who are social and active. Through our new line, we aim to provide young women with a positive body message during this celebratory period of their lives,” mentioned Tracey Montford, Founder & Creative Director.

The inaugural collection includes a variety of styles, including plunge and balcony, soft-cup, seamless, molded and active nursing bras, in a range of colors and stylish embellishments.

The Charley M line will be priced between $25 and $40 USD. Charley M will be available in January 2017 at retailers like JC Penney and ASOS.com, as well as other key specialty stores.

 

Launching in January 2017, is a diffusion line that differs from Cake Maternity’s traditional offering (Cake Lingerie). The line is targeted towards a younger buyer and offers a more affordable yet still functional and high quality range.

 

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