The original content arm of Zoom, The Zoom Studios, has joined hands with Myntra to come up with a digital fashion influencer hunt, ‘Myntra Fashion Superstar’, which is also the first of it’s kind on a digital platform. The country’s most coveted fashion influencer will be judged by Bollywood star Sonakshi Sinha.
According to Mr Nikhil Gandhi, President-Revenue, Times Network, young India and entertainment and fashion are synonymous. He stated that their association with Myntra was inspired by the company’s in-depth understanding of content needs of this genre, which made them come up with this unique reality show, which is not only real, conversational and engaging, but is also true to the ethos of The Zoom Studios.
Mr Gandhi added that they were looking forward to celebrating the country’s first fashion Superstar with this unique concept.
Fashion enthusiasts with a knack to create and project styles while showcasing their unique personalities via digital and social first content could be a part of the show. Their passion for fashion would be reflected through various fashion styling and digital innovation tasks.
The winner will get an opportunity to showcase their own line at Myntra and also become the face of fashion on Zoom apart from being crowned the country’s ‘Fashion Superstar’.
The show be aired across The Zoom Studios and Myntra’s social platforms in September this year.