The 13th edition of Interfiliere Shanghai taking place on Oct 10 – 11, 2017, has succeeded in presenting a global body fashion rendezvous under a vibrant business atmosphere. With the body fashion industry being progressively reviving, though under a complex economic environment, the industry players have identified the urgent need of change and reform in order to meet with the emerging market demands. Interfiliere Shanghai has once again committed to serve the industry as a catalyst facilitating business communication between suppliers and buyers, and act as an innovation hub introducing advanced technology and creativity.
The show once again maintained its soundness and premium quality in exhibitor participation owing to the rigorous screening procedure upheld by Interfiliere selection committee. In addition to the continuous support from loyal exhibitors, Interfiliere Shanghai was delighted to have brought in fresh dynamics generated by 58 new participants. The exhibitorship represents 18 countries with 68% of Chinese companies and 32% of internationals, with balanced and diversified offerings from fabric, lace, embroidery, machine, accessory, OEM/ODM, textile design sectors. Exhibitors witnessed busy traffic at their booths over the 2-day trade show, their dedication and focus on business networking resulted in high satisfaction and fruitful outcomes.
Visitors endorsed the show as a not-to-miss professional event in Asia where quest of inspiration, innovation and business collaboration have been fulfilled. Loyal visitors took the opportunity to reconnect and reinforce the existing partnerships whilst seek for potential new suppliers. New visitors discovered the show as a new platform for sourcing new materials and inspiration. The visitor flow remained stable in quantity compared to the 2016 edition, and improved in quality thanks to a stronger filtering and pre-registration system implemented by the organizers.
TOP 10 VISITING COUNTRIES
China Hong Kong Taiwan South Korea Japan Thailand Russia / India USA Australia
As one of the core features of the show, the Trend Forum, curated by Concepts Paris, showcased a selection from the exhibitors’ array of expertise encompassing their latest product innovations, fabrics samples, accessories and new colors reflecting the 2019 spring/summer trends. In the meantime, the Forum interpreted the parameters of change, reflected the melting pot of daily influences inherent in the new social media era, as well as the thinking behind THE ART OF BLENDING. Visitors were immersed in the innovations presented under two themes: ON THE MOVE in exploration of leisure and fitness; BEAUTIFYING in seek of body attractiveness.
Resonating with the spirit of the Trend Forum in reflection of the ART OF BLENDING, Interfiliere Shanghai, in partnership with Concepts Paris, presented a live Prototypes Fashion Show featuring the collection from WELON, YVETTE, HUNG YEN, BEMIS, SINOTEX, ILUNA, BAIKAI, WELL TECH, LIBERTY TEX, NAIA by EASTMAN, PENN TS, TENGFEI, CHANTY. The fashion show created dynamic and inspirational vibes among the visitors, and promoted new industry codes, with original combinations of fabrics and outstanding manufacturing techniques.
Having spotted that PRINTS are becoming strategic elements in ready-to-wear, swimwear collections and now have penetrated into intimate apparel market, Interfiliere Shanghai collaborating with the “Fédération de la Maille et de la Lingerie” curated an Innovation Forum laying emphasis on the techniques and expertise of print manufactures and professionals: a selection of sophisticated fabrics and accessories from Interfiliere exhibitors were displayed showcasing printing process and technique; special thanks to DarshiKeerthisena De Livera, Creative Director of Buddhi Batiks, Sri Lanka who demonstrated the process of Batik (wax) traditional printing. The demonstration created a vivid buzz at the forum and mesmerized the audiences with the beauty of the craftsmanship which perfectly integrates contemporary fashion with traditional technique; special thanks to HK3DA for presenting the latest innovation in 3D printing. The presentation brought a brand new experience and inspiration to the forum, where visitors were impressed by the advanced 3D printing machine which modeled and produced accessories for intimates during the show.
“ OPTIMUM SOURCE OF INSPIRATION, FOOD FOR THOUGHT… ”
In this edition, Interfiliere initiated a new inspiring area “An Eye on Everything”, dedicated to professionals from stylists, production managers, brands, buyers, retailers and artistic directors, and to those who are curious to be informed and to be inspired, expressing the emerging consumer behaviors and life styles of modern women echoing the major trends in design. The displays articulating 3 unique philosophies of fashion consumers: BEING EXPRESSIVE, BEING SIMPLE & INNOVATIVE, BEING AUDACIOUS, intrigued and inspired visitors’ creativity with consideration of modernity.
Despite the ingenious creativity, unique aesthetics and concepts, small and young designer labels are lacking sufficient support from the industry and are facing obstacles from material sourcing to manufacturing, from supply chain to brand credibility… Interfiliere Shanghai curated a Young Designer Event aspiring to draw the industry’s attention onto such group of talents, set up a dedicated domestic and global network introducing fresh momentum in the body fashion world. During the event, young designer brands (AURORA ALBA, FISHBELLY, NEIWAI…), trend expertise, key opinion leaders and suppliers (BRODERIES DESCHAMPS, GOLDEN AUTUMN, WELL’S CLOTHING…) actively exchanged ideas and networked, which were highly appreciated by the designers for the trend inspiration and what Interfiliere suppliers had to offer in terms of quality materials and order flexibility for their collections. Miya SU, Creative director & Co founder of CRÈME LINGERIE complimented:
“The matchmaking event offered Chinese young designers a unique opportunity in connecting with the intimates professionals as well as promoted the development of young designer label in the industry.”
INNOVATION, TECHNOLOGY, EXCELLENCE, SERVE A BETTER TOMORROW’S INDUSTRY
On the first day of Interfiliere Shanghai, the 4th Ceremony of the Interfeel’ Awards opened the show with a round of applause and joy. A selection of worldwide recognized professional of the intimates, swimwear and sportswear industry rewarded the know-how and collections of Interfilière Shanghai exhibitors, appreciated their contributions to the body fashion world and embraced a firm belief in our joint efforts with exhibitors which would continue to infuse added value to the industry.
“ TREND FORECASTS, MARKET INSITGHTS, TECHNICAL SOLUTIONS… ”
A 2-day full schedule of conference and seminar programs offered insightful speeches and brainstorming concerning global supply chain, sustainable fashion, prints, and trend forecasts conducted by expertise from Weave Consulting, Redress, Inside Fashion, Eurovet, Concepts Paris, WGSN and Carlin Creative Trend Bureau. Each of the programs greeted a full house of audience and initiated interactive discussions on the current hot topics, notably Fred Lemoine from Weave Consulting raised the hurdles in supply chain that the textile industry has been facing and motivated the attendees to think steps further in response of the future of sourcing offices.
Following its successful debut at Interfiliere Hong Kong in March 2017, Studio made its first presence in the Shanghai edition.
In a private room, visitors had the opportunity to exclusively witness the launch of a new product, solution or innovation from one of the exhibitors. In this session, the Studio recorded a high level of attendance and appreciation, thanks to BEMIS for introducing 5 ways Chinese millennials are transforming the intimates industry, and SHANTOUNEW PARTNER for presenting innovative solutions for laces to respond to tomorrow’s moving trends.
Coinciding with the Shanghai Fashion Week, Interfiliere Shanghai in collaboration with the intimates e-commerce platform the IPS, presented a Virtual Lingerie Fashion Show Preview featuring Amoralle, Aubade, Chantal Thomass, Marjolaine and many more.
It was an absolutely immersive visual experience for the visitors to feel the excitement and advanced technology of having fashion shows virtually located around the world all in one place and one time.
