The upcoming edition of the Interfilière Paris and Salon International de la Lingerie is more socially engaged than ever. Fashion, still the world’s second most polluting industry, must respond to the growing societal awareness stimulated by the increasing desire to make meaningful purchases. For 76 per cent of French, responsible consumption is a way to make a difference.
For this reason, Eurovet, conscious of its responsibility as a fashion trade show organiser, is driven by the desire to promote the ethical and ecological practices that lead to solidarity-based glamour and to help further them. The ever-present eco-responsibility trend will naturally be the 2020 session’s main theme. From innovative materials to sustainable collections, from young designers to iconic brands, each industry professional, at their level, is involved in creating a more aware and responsible world.
The simple alternatives introduced by young designers in the past are now major issues for the entire industry, with the underlying mission of more responsible consumption. This ethical turning point is being expressed by several of the market’s renowned brands and illustrated through increasingly innovative collections. It’s today’s natural or recycled fibres that are inspiring tomorrow’s lingerie.
An Eco-responsible event:
Eurovet is fully committed to this global awareness movement. Through the use of recycled materials and smarter practices to reduce waste production, the group intends to play its part in the great cause of fighting to preserve a beautiful planet for all. Eurovet has been true to its pledge of REDUCE – REUSE – RECYCLE by incorporating sustainable choices in every aspect of the show. From responsible food services, 100 per cent green catering to second hand eco-friendly furniture, recycled paper, recycled tote bag, the trade show is all about building a sustainable environment.
Conferences and Activities:
The range of activities for visitors includes an introductory workshop for natural dyes led by French manufacturer WHOLE and various conferences lined up for each day. The conferences include a talk led by Julie Pont, Co-founder and Co-curator of Foundashion and Creative Director at Heuritech on “The challenge of eco-responsibility in the lingerie industry: new issues and alternatives”, another talk led by Faustine Baranoski, Promostyl on “Lingerie sees green” and a study on “Made in Bon Sens” presented by Caroline Bianzina and Bénédicte Fabien, Leherpeur Paris.
Eco-friendly brands at the show
Confronted with the difficulty of finding clothes, especially intimates, that were both ethical and attractive, three French students decided to start their own lingerie brand, Olly (Organic & lovely lingerie, yours). Completely committed to their cause, the brand boycotts sales in general and Black Friday in particular by opting for a solidarity-based operation, Green Friday.
SWEDISH STOCKINGS (EXPOSED)
When two Swedish women decided to recycle the yarns in stockings to create new ones, they launched their zero-waste brand with workshops run on solar energy.
Through its Recycling Club, the brand collects used stockings to recycle and, in exchange, gives a discount code for its internet site. A collection point will be set up at the trade show at the Porte de Versailles.
Drawing on 90 years of expertise, Maison Lejaby presents La Petite Lejaby in micromodal, a material made from plant fibres and more precisely beech tree cellulose. Recycling the water used for the collection’s dyeing meant an 85 percent reduction in water compared to standard production.
With over 10 years of expertise in designing and developing lingerie using eco-friendly materials, Occidente is one of the pioneers who capitalised on the slow fashion strategy. The choice to manufacture in France illustrates the brand’s determination to preserve all the savoir-faire involved in creating high-end goods with exceptional fabrics. Occidente’s GOTS (Global Organic Textile Standard) certified cotton, the star material of the collection, is grown without pesticides, GMOs, or chemical fertilisers.
MADAME PORTE LA CULOTTE:
With panties in organic cotton that are comfortable, feminine, aesthetic, and fair trade, the little brand from Nantes founded in 2018 is already in the big league. Eco-responsible, inspired, and inspiring, Madame Porte la Culotte campaigns for women’s wellbeing and supports the fight to end violence against women with a “solidarity panty”.