People in Bangalore have exciting news, as Mybra Lingerie Pvt. Ltd adopting modern influences moves a step ahead and takes immense pleasure in revamping and launching their latest retail store called ‘Ladybird’ a modern lingerie store offering innerwear for men and women. Ladybird is a separate entity who’s parent company is Mybra Lingerie. The ideology behind the chosen name was because of the word “Lady” who is the main proponent of their business. Secondly the “Bird” ( createdbuy nature) creates a free and far reaching enterprise, creating a catchy unique name.
Launched in the year 2000 at Vivek complex, next to Dena bank S.M Road, Jalahalli west, Bangalore, a very prime residential locality which is very well connected to other parts of the city. It has a Metro station as well. Jalahalli is one of the very congested areas in Bangalore.
Situated on the ground floor, this store covers a carpet area of 700 sqft. A glass showroom with products hung for display reveals to customers what’s available in-store. The ‘Ladybird’ trade mark logo is a contrast of white bold text font against a black background. The design concept occupies the ground floor of an oversized organized structure. The store design supports the simple modern and evolving aesthetic of the brand’s fashion and offers a flexible environment for showcasing all their products with more than enough room to walk around.
The display of store evolves around the seasonal change. The color of the store is painted off white- inspired by many stores like Mega Mart, Brand Factory, Max etc. The colors in the store are inviting and the merchandise doesn’t drown in it’s interior visual design. White has an associated temperature, mood, light reflectivity and style making it seemingly fresh. The store lighting portrays a cool setting and falls on each product perfectly making it easier for customers. to review the products. Each product is neatly stored in shelves and hung categorically on display. The custom wooden work cabins, and wooden flooring textures theme, tie them together with black accents. and all debit & credit cards are accepted. They have one wooden closed trial room with air ventilation to try out your selected merchandise.
Five staff members of which two are men and three women present themselves to be at your service and help you with your shopping needs. One cashier is seated for checking and billing out items
Lady Bird holds a wide range of products of lingerie, leggings, tops, sleep wear & nighties, bras, panties, underwear, sets and shop for the latest vests and camisoles for men and women .
Only catering to men and women you will find brands like Mybra, Pommys, Vimal, Valentine, Jockey &Vip.
The camisoles for women are feminine and soft, makes it every woman’s comfort wear, crafted with feel-good fabric that leaves your skin happy and cool! Adjustable straps create a customized fit that resists the urge to fall off the shoulder and fits snugly to your body shape. Beat the summer heat in style with a range of spaghetti tops, cotton regular fit racerback and cotton regular fit tank tops. These new wardrobe staples are fun as statement pieces and are great for layering too. High coverage at neckline and armhole.Made from soft cotton for comfort and breathability.Stretchable fabric for ease of movement. Regular fit suitable for different body types. Tops- Rs.275 to Rs.750.
LadyBird holds a wide variety of leggings in plain solid colors, bright trendy patterns and sophisticated lace designs. These leggings are versatile pieces that fit in with many fashion looks, and can easily be worn both day and night. Fabrics: Lycra, spandex, nylon, polyester, silk and cotton. leggings- Rs.175 to Rs. 350.
You can get footless styles that sit right at the ankle, calf length, stirrup types and even footed leggings. Customers can purchase cotton panties available in a pack of three or single panties available in bikini, brief, boyshorts, and high waist panties. Panties Rs.108 to Rs.200. Each product will give you a comfortable feel.
You can pamper yourself with a wide variety of bra’s for every occasion such as Bandeau bra, convertible bra, demi bra, front closure bra, full support bra, maternity bra, minimizer bra, nursing bra, padded bra, push-up bra, racerback bra, sports bra, strapless bra, softcup bra, t-shirt bra, trainer, and underwire bra. These bra’s are available in bold, nude and prints. They satisfy the need for a woman’s everyday bra to a special occasional bra. Women- bras – Rs.125 to Rs.650.
Premium quality panties also are a part of their product range as well. Each product is made out of good quality, breathable and is long lasting. Slip into the world of extreme comfort with the night dresses available in funky and ethnic prints. While the captivating multicolored prints lend a feminine feel the regular-fit, sleeveless, and with sleeves nighty, it’s fine cotton fabric ensures maximum breathability, keeping you comfortable. nighties- Rs.400 to Rs.900
For Men- A plethora of men’s underwear are available in prints and solid colors such as boxer shorts, briefs and boxer briefs, choose what works best for you. you can also purchase white solid round neck vest, white solid round neck vest and muscle tees in basic and solid colors. Men’s innerwear- Rs.90 to Rs.250. Defective products are replacable with similar or other products in any other case refunded within a certain period of buying it. You can also shop for premium comfortable socks in a range of colors.
“We feel proud and really good in launching our new store. Our sales have doubled and we have reached 100% growth after renovation.” says, Mr.PrakashMullath, ZonalMarketting Manager.
Mybra plans expand their horizons to open new and more stores in the future in Bangalore, Chennai and Kerala.
