Amanté Launches its first store in Thane

January 19, 2016 written by

With the launch of an Exclusive Brand Outlet of Amanté at Thane – Mumbai,  the first by the Sri Lankan lingerie label by MAS brands offers its best of collections one on one to Indian women. Thane for once has been turning into mega metro city that carves for luxurious items as well as luxurious lingerie. Having discovered this over its period of presence in India, the brand launched its first store in Thane in Viviana Mall  in December 2015. The actress Esha Gupta did the honours.


“Our customer base consists of independent and enterprising women who appreciate and value quality intimate apparel” – Vivek Mehta, CEO, MAS Brands

Having ruled the hearts of Indian women, it is vividly present online and in multi-brand store. Amanté setting its own EBO in Thane is the perfect recipe to enhance the brand’s position amidst its fans and lucrative potential market. The Thane store also marked the introduction of Amanté’s premium range of sleepwear, sportswear and swimwear. “We have realised that the time is right to open our own EBO’s in the country, as our clientele is now confident enough to walk into an outlet without hesitation. We have plans to open up to 30 EBO’s across cities in India and  Bengaluru, Noida and Jaipur in the next three months,” said Vivek Mehta, CEO, MAS Brands India.

He added that the company’s range is available at over 1,000 outlets. Next year, Mehta said, MAS Brands will open 10 stores across India and 15-20 stores in 2017.

Amante range is available in India, Sri Lanka and Bangladesh and Pakistan and the company is looking forward to expanding in other Southeast Asian market. “India was identified as Amanté’s maiden location due to its emerging upper middle-class, perceived maturity of the market as well as the presence and acceptance of elite brands by the consumer” mentioned Mr. Vivek Mehta said.

“Last year we had a turnover of Rs 100 crore and we have been growing 50 per cent year on year. We are targeting a size of $100 million in India by 2020,” he said. “The turnover target will be achieved through product and geographical expansion as well as through the portfolio of brands. The business in India will be key in achieving the target,” he added.

The results of Amante Lingerie in India proves the country matching up to the brand’s standard clientele. As Mr. Mehta states, “The brand’s target audience comprises of women who are now more mindful of international fashion trends, and make decisions based not solely on fiscal values, but on their requirements and preferences,”.

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