One of the foremost brands in the lingerie space, Zivame appointed Amisha Jain its CEO.
Previously, she was heading the Arvind Sports Lifestyle business and also Arvind’s Digital Center of Excellence. On her appointment Amisha stated that Zivame had created a revolution in India’s lingeriescape transforming it with a diverse product portfolio. She further added that she was excited to be a part of the brand and was looking forward building strategies that were driven by innovation and were consumer-centric and thus would be valuable to both, the brand’s consumers and stakeholders. Amisha will be focussing on the brand’s omni-channel growth while also contributing to getting innovative products and building premium women-centric products for today’s Indian women.
Shilpa Kulkarni, Zivame’s Director said that they were excited to get Amisha on board and that the new CEO, who comes with immense industry experience would contribute greatly in making Zivame the one lingerie brand for Indian women.
This move from the company is a part of the continuous rearrangement process of the upper echelons as investors attempt to the authority figure right for the brand.
The brand is now set to expand, not only its omni-channel presence but would even have more product categories and its own private label.