Teens notice some really amazing bodily transformations in their lives making them feel that moment of modifying themselves to a mature girl or shaping the woman they would be in future; and that is the day a teen slips into her very first bra. Lace N Lingerie digs deep to find out how brands, retailers and distributors are winning in this category.
Udit Todi, President, Strategy, Lux Innerwear, says, “Today’s teens yearn for innerwear, which keeps them relaxed and comfortable all day long. Lyra has come up with different styles of bras and panties. Lyra has a wide portfolio of lingerie to offer to the teens. The bras, which we offer to teens comprise of Non-Padded Bra, T-shirt Moulded Bra and Encircled Moulded Bra. These bras come in versatile colours and designs. Besides, Lyra lingerie also includes assorted panties, which includes hipster and bikini briefs.” The price range for teen’s category bras is between INR 205 and INR 285.
Groversons Paris Beauty is one of the first brands in the country to enter in the teens category, claims Siddharth Grover, Director, Groversons Group. “We have been delivering the best quality at affordable cost not only in this category but in almost all other innerwear categories. We make comfortable cotton bras for teenagers that give them confidence in their developing stage and can also be worn as a sports bra, which even makes the purchase decision easy for the customers,” he says.
“Like every girl in her teenage needs special care, we have beginners bra for them, designed specially to keep the breast supported during their growing age. We have three different styles in this category with different designs keeping in mind the fit and comfort factor. These trainer bras come in different colours and are designed with full coverage for maximum support and no spillage from top and sides,” he adds.
Groversons Paris Beauty Trainer bra named as Dolly & Sherry is one of the best sellers in this category. They are designed with wide and spaghetti styled straps, moulded fabric cups and no hook eye for easy slip in and slip outs. The product is wire-free with light cotton fabric keeping in mind the comfort of customers,” he claims. The price range is between INR 150 and
Besides, Bodycare Creations has always designed the product keeping comfort and quality in mind. Talking about the collection for teens, Sanjay Dawar, Managing Director, Bodycare Creations, says, “We offer many products for teenagers including Bikini Briefs, Seamless Bras, Seamless Padded Bras, Sports Bras. Seamless panties, 100 per cent Cotton Camisoles, and a utility product as well, which is sanitary panties. Then we have sportswear for teenagers and the range includes T-shirts, Capris, lounge pants, trackpants, among other options.”
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