Balenzia wins “The Best Character Licensee of the year 2019” at The Economic Times, Labels Awards

July 22, 2019 written by

Balenzia, the leading brand of premium socks in India, wins The Best Character Licensee of the Yearat The Economic Times, Labels Awards, organised by License India. The awards celebrate excellence in the Indian Licensing Industry and reward innovative progressions through the licensing model. The event was held on 8th July 2019, at The Bombay Convention and Exhibition Centre, Mumbai.

With its sophisticated designs, styles, colours, and access to the licenses of some truly iconic brands and characters, the brand has positioned itself as the leader in the premium socks market. The brand holds incredible licenses such as Justice League, Justice League Chibi, PowerPuff Girls, Johnny Bravo, Dexters Laboratory, We Bare Bears, and many more.

Commenting on winning the award, Rahul Gupta, Director, Balenzia said, “We are delighted to have received this accolade. We used licensing to break through the clutter, and to come up with truly differentiated products. This award is a validation of a job well done!”


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