Ahead of the Rio 2016 Olympic Games, Panache Sport has teamed up with boxing star Nicola Adams in its quest to champion women of all shapes and sizes.
After claiming the title of Sports Bra Brand of the Year the UK Lingerie Awards, Panache Sport is pulling no punches with its latest fight for victory.
The British label has teamed up with boxing champion Nicola Adams, the first woman to win an Olympic title in her field, for its AW16 campaign, which is set to roll into stores and online later this year.
The gold medallist joined Panache team members in a powerful photoshoot and video, allowing for products to be showcased in a B to J cup.
Modelled by Role Models was focused on championing women of all shapes and sizes, inspiring them to achieve their goals and boosting body confidence.
The Panache team involved in the shoot includes women working in all aspects of the business, from marketing and HR to design and customer services. In the new campaign images, the models showcase Panache Sport’s range of wired and non-wired bras, which have been revamped for Autumn/Winter 2016.