Between the Laces: Lingerie Biomechanics at Clovia

September 22, 2015 written by

Lingerie today has barely stayed the patent piece made of kerchiefs stitched together for innovation’s need. The industry has diversified and distributed its intimate apparel styles amongst all brands and manufacturers in order to surge as the trendiest fashion segment of the era. Currently, premium Lingerie labels are known distinct primarily through the novelty they develop in fabrics and designs. It is evident that the biomechanics of lingerie designing in quite intricate process and defines a brand’s appeal in the market.

Clovia is a lingerie brand that has excelled in the art of Lingerie designing, blending in proportion: the Ooomp factor and comfort elements of Lingerie. Its is an online store selling authentic collection of finest bras, lacy panties, nightwear, shape wear and accessories. But Clovia is engrossed into more than just the sale of Lingerie. It designs one of a kind lingerie, not just in terms of distinguished designs and colours, but functionality that redefines the purpose of each intimate wear.


For beginners, the website of Clovia offers a fantastic guide through the brassiere draw, pointing out the do’s and don’ts, advising on the best type of bra. The Clovia Club, Brayclopedia and advice blog ensure women know where they should stand when it comes to healthy lingerie. While Fun With Clovia is a dose of inspiration and Gentlemen’s Guide adds to the fun of surprise.

The e-shop does a fantastic job at addressing the concern of size and fit for women. The Clovia fit test perfectly measures the bra size according to age and takes into consideration several factors like bust and breast shape, space between breasts etc for accurate analysis. It also simplifies the size issues with its concept of “Sisterhood of Cups” with its core essence being the most accurate fit for customers offered in various cup and band sizes. Each body type is unique and sometimes if a particular band and cup size is not giving the desired fit we need help from the sister cup sizes. As the band size increases the cup sizes also increases. So a 30D-32C-34B-36A will have the same cup size.


Vibrant designs and colours of Clovia are dreamy fabrications around particular style. The padded bra offers a perfect shape by accentuating the curves. The Push up Bra are designed to support breasts in a way that enhances cleavage and gives a perky contour. Clovia Demi Cup bras ensure comfort under low necklines and boat necks. While the tube bra is perfectly crafted for carefree feel in off shoulder and low neck dresses.


The science behind the built of Clovia Lingerie deals with understanding the movement pattern of breasts in daily life. The idea is to restrict the movement granted to women’s hyperactive life style, and hence preserving the fragile Cooper’s ligaments which once damaged is irreparable. Also, women need not limit their active lives due to consequential breast pain. To restore the poise, Clovia designs its products with Truss (a strong constructed frame that supports key elements of buildings, like bridges and roofs) like patterns that support the strong muscles in the core of the body for a better fit and ultimate comfort. The truss designing of Bras is a special boon for well-endowed women. The truss design supports the breasts from bottom, relieving the extra weight from straps, there by relaxing the shoulders and neck pains.

The Clovia Shape Up products entail a revolutionary seamless technology. They are fabricated directly from yarn using complete digitized machines to provide seamless fit. The nylon and spandex yarn used is highly specialized and imported from renowned facilities based in South East Asia. The unique pattern shows instant results as it pulls up the sagging mass and tucks it evenly across the torso. Special moisture wicking treatment on the garment ensures that its stays breathable and comfortable in all seasons.

The T-shirt bras of Clovia are quite phenomenal in giving a precise, sleek look with full support and no peep through for everyday casual dressing. The premium bra supports the breast and gives a seamless look in causal T-shirts and dresses. Currently, the team is also processing a comfortable version of underwire bra using nylon coated wires instead of metal wires. Following a code of hygiene and well being, Clovia considers a pair of underwear vital and instils its products with design and fabric that absorbs moisture and reduce the chance of infection.

Clovia aims to balance the art of Lingerie designing with the latest technology, making lingerie a delightful experience. The designs are well thought, packed with smart inventory management. The numerous styles and colours to choose from, online fitting test and blog by Clovia makes Lingerie a very interesting entity, a women’s secret. In these terms, and at par with the generation, Clovia Lingerie the most fashion centric and technology driven brand for the masses.

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