The Gendel Girl, the family behind Breezies, QVC’s largest intimate apparel brand, have announced the release of their newest item – the Breezies Seamless Comfort Contour Wirefree Bra.
Based on customer feedback and demand, this new bra is an updated and improved version of a silhouette that launched on-air in May 2018, and sold out that same day. The Breezies Seamless Comfort Contour Wirefree Bra has been launched Recently.
Touted as an “everyday bra” to wear 365 days a year, day and night, The Gendel Girls heeded customer feedback to make strategic updates that improve the comfort and quality of this bra. Those updates include new adjustable straps, allowing customers to extend the length of the bra’s wide, comfort straps. It also features a new, fourth hook and eye closure on the back panel to make the band length longer, as needed.
Says Kathy Gendel, CEO of The Gendel Girls. “Based on that initial customer response, we knew that of all the bras in our collection, this one is the most versatile. It can be worn day, night, at home, at work, around town, it’s comfortable, adjustable, glides beautifully under clothes and feels like butter against the skin. It fits so many different types of women and checks all of the boxes of an everyday bra.”
Machine knit to avoid any unfinished edges and seams, which may cause chafing, the specially-engineered knitting zones provide premium lift, support and shaping. This bra truly hugs your body for an incredible fit with its two-ply seamless body and back wings for soft, smoothing support and it’s malleable, lightweight foam cups – sewn into the bra for modesty – offer a natural, rounded look without adding a cup size. The Gendel Girls patented UltimAir® performance fabric is also knitted into the bottom band for quick drying.
This Bra is available in six colors including sun beige, black, white, pink dogwood, sterling, and a NEW aqua tide shade. New “smart sizing” will help customers find their perfect fit much easier; this bra is available in more sizes than ever including small, medium, large, newly-added x-large, 1X, 2X and 3X.