Cotton Council International (CCI) is all set to launch its 25 year old flagship brand, it promotes U.S cotton fibre and manufactured cotton products in more than 50 countries globally. The Cotton USA – India Summit saw the presence of key people from the retail and trade fraternity. The event commenced with an insightful presentation by Mr.HarminderSahni,CCI India Representative,on COTTON USA’s vision and plans for Indian market supported by successful case studies. This was followed by a presentation from Mr. Justin Coates,ManagerMarket Analysis Cotton Inc,onthe Global and Indian consumer trends and the perception of cotton vis-à-vis other fibres. He also spoke about the growing prominence of e-commerce and organised retail outlets in India.
The latter part of the evening saw a panel discussion by industry veterans that included Mr. B.S. Nagesh, Founder TRRAIN and Vice Chairman Shoppers Stop, Mr.AniruddhaDeshmukh, President Raymond Ltd, Mr.Aditya Kulkarni, Brand Head Jack and Jones,Mr.HarminderSahni,CCI India Representative and Mr. Justin Coates,Manager Market Analysis Cotton Incorporated. The panel discussed on the role of branding at fibre level and the impact of the same at the consumer level. They also shared their thoughts on the future of COTTON USA in India and the key messaging that needs to be delivered in order to win over Indian consumers and establish COTTON USA as a brand.
Justin Coates serves as the Manager of Market Analysis in the Corporate Strategy and Program Metrics Division of Cotton Incorporated. This division is responsible for conducting and disseminating strategic research, cotton economic forecasts and reports, corporate strategy and development of corporate program metrics and performance measures.
In his role, Justin assists in managing U.S. and international consumer research that examines the attitudes and behaviors of consumers regarding clothing, performance, appearance, fashion, environment, home furnishings, shopping, and fiber selection, among other topics.Justin has conducted consumer research in over twelve countries and has had a prominent role in research projects such as Cotton Incorporated’s Lifestyle Monitor™ Survey, Cotton Incorporated & CCI’s Global Lifestyle Monitor Survey, Chinese Consumer Survey, and Indian Consumer Survey. Recently, Justin has presented Cotton Incorporated’s consumer and retail intelligence to some of the top brands and retailers throughout the U.S., Europe, India, and Asia.
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