CURVENV strategically bonds with PROJECT WOMENS for bigger impact

June 15, 2016 written by

The next edition of CURVENV will be held on August 15th, 16th, and 17th, 2016 co-located with PROJECT WOMENS – the premier contemporary fashion event for women’s and men’s. The grand new event is scheduled to be held at the Mandalay Bay Convention Center in Las Vegas.

UBM, the leading US-based events and marketing services group, fashion’s largest global trade show, producer of MAGIC Marketplace – and recent acquirer of Business Journal Inc.- , and EUROVET AMERICAS / CURVEXPO, producer of the CURVENV trade show and global leader in lingerie and swimwear trade shows, decided to bring their partnership to the next level, starting this August 2016. The two partners – who have been working hand in hand to consolidate the swimwear and lingerie categories into one location since August 2015 – decided that after two successful seasons of collaboration, it was time for CURVE NV leading lingerie and swimwear brands to share the same scene as the contemporary ready-to-wear brands exhibiting at PROJECT WOMENS, part of the MAGIC Marketplace

Ready-to-wear, swimwear and intimate apparel markets are merging, with stores developing their inventory and mixing fashion and lingerie brands to create a one-stop shop lifestyle experience for their customers. This new location for CURVENV will greatly ease and improve the shopping experience for international and west coast retailers visiting the Las Vegas fashion marketplace. CURVENV will enable brands and retailers to build stronger relationships, discover new trends, develop the cross-over between product categories and conduct business in a convenient, high-fashion oriented and cost- effective environment.

CURVENV – who will celebrate its 10 year anniversary in 2017 – could not think of better news to share with returning as well as new exhibiting brands.

“This is excellent news for our exhibitors and visitors who will be immersed in one of the best – if not THE best – of the trade shows happening during Las Vegas’ fashion week, showcasing only the best contemporary brands and creating incredible business opportunities”, EUROVET AMERICAS / CURVEXPO CEO Pierre-Nicolas Hurstel rejoices. “This was the logical evolution in our collaboration with UBM and MAGIC and I am thrilled that we made it happen”.

“This is really the best possible location CURVENV could dream of in Vegas. We are very happy to go a step further into bringing the Lingerie and Swimwear categories together and keep developing business synergies between our shows”, says Chris DeMoulin, managing director of fashion for UBM, in charge of the MAGIC fashion marketplace.


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