Dego Apparels Pvt. Ltd., a leading innerwear manufacturer in Southern India, has launched premium quality innerwear brand LadyO at a function held at Kochi Marriot Hotel recently. The company was set up in 1972 as a family business by Kumarasamy, and after 50 years Dego Apparels currently has a manufacturing capacity of 1.5million pieces of inners and outer wear per year. The company, which has a manufacturing facility spread over one lakh square feet area, employs more than 650 people.
Speaking on the occasion, Devi Gopalakrishnan, Managing Director, Dego Apparels Pvt Ltd. said that initially, the company will launch more than 50 styles in bra, panties and camisoles that would provide utmost comfort and fit to women.
Aswatth Gopalakrisnan, Chairman, Dego Apparels, said that the company is planning to strengthen its presence across Kerala and enter Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Maharashtra shortly.
Meanwhile, company Director G. Gopalakrishnan said that for the women in Kerala, who always keep fashion close to their hearts, LadyO products would provide a new experience.