A renowned brand in the Intimate wear and apparel market, Dollar is defined by its range of premium products that replicate latest fashion trends. It functions amongst the top most hosiery and garments manufacturing giants in India. Venturing into a high end premium market, Dollar has recently launched premium men’s undergarment brand, Force NXT.
The fashionable, sporty and comfortable range of Force FXT is designed for trend explorers who renovate their style as a reflection of one’s attitude and personality. Along with providing simplicity and ultimate sophistication, Force FXT fulfils consumer’s desire for branded garments at standard prices. Dollar aims to capture the men in the age bracket of 16 years to 40 years of Middle-Middle and Higher-Middle class male audience. Dollar placed the Ironman of India – Milind Soman as the show stopper for Force NXT.
Force FXT range is categorized into three segments namely Force NXT Relaxz, Force NXT Finez and Force NXT Flexz and is created using super combed rich cotton yarn and printed with different, symbolic innovations, motifs, colour patches and colour vibrancy. The NXT Finez is a superior range of simple yet sophisticated intimate wear such as vests, briefs and trunks. It uses superior combed cotton, while touched with anti bacterial, quick dry properties.
Force NXT Relaxz is synonymous with sheer comfort and flexi fit. It facilitates absolute relaxation through its collection of Rib Brief, Classic trunk, Rib trunk, Rib Vest, Derby vest, Parker vest and Fashion Tees. The range is fabricated using 100% super combed cotton yarn, 1×1 Rib for all day comfort. Force NXT Flexz is the king range of the brand renewing the fashion statement with its modern and cool style. The briefs and trunks provide smooth and comfortable grip through their high tech cushioned waistbands. The collection includes Style Brief and Trunk in attractive prints, Zerba Briefs and Zebra Trunks, Bold brief, Active Brief, Modern Trunk, Metro Brief and Metro Trunk in trendy prints.
Mr. Vinod Gupta, the Managing Director of Dollar Industries comments on the new launch; “We are introducing Force NXT for the fashion conscious Indian youth, signifies next generation clothing and its products are trendy and fashionable with a variety of prints,”. He added his plan with the brand as “We are extremely ambitious and optimistic with Force NXT and have a well thought out strategy in place to market the brand, pan India,”. In expanding reach of the new collection, the company would be exporting Force NXT to Middle East and South East Asian countries and aims to make Force NXT a Rs 100 crore brand by 2016–17.