Dollar Industries Limited, one of India’s leading brands in the hosiery segment, unveiled its new corporate brand identity with a fresh vision of ‘Wear the Change’. Following the government’s norms of social distancing, the company digitally revealed its newly designed logo along with superstar Akshay Kumar and Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries, Ltd.
The unique concept was one of its kind initiative by the brand to reach out to its consumers and share its message of ‘Wear the Change’ by staying in tune with digitization and changing times.
Hosted via e-press conference, Dollar Industries’ re-branding exercise is the result of a calculated decision to create a youth friendly image along with an improved brand architecture and user friendly interface. The reinvigorated brand identity will assist in creating a synchronised brand portfolio and create a brand recall value amongst its end consumers and stakeholders.
Dollar Industries Ltd. identifies the changing market trends and the need to innovate and keep up with the change. Therefore, the re-branding would ensure the brand responds to the market need for youthfulness and vigour.
The new logo comprises of ‘knitted and overlapping D’ that symbolises Dollar’s identity and the knitting industry. Along with that, the new logo provides a distinct identity to the brand and is simpler than the last one.
Commenting on the occasion, Mr. Akshay Kumar, Brand Ambassador, Dollar Industries Ltd. said, “My association with Dollar has been stupendous since the last ten years and today I am thrilled to be unveiling their new brand logo and identity through this virtual activity. Currently, the pandemic across the world has generated an unprecedented circumstance and calls for widespread cooperation at all levels of society. In every situation, I search for positivity and as the brand ambassador of Dollar, I urge everyone to stay safe during such difficult times, with a hope that we will be back soon.”
Sharing his thoughts about the new brand revelation, Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd. stated, “Our brand identity focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.”
Mr. Gupta further added, “Our logo retooling exercise provides the brand a distinct identity. The ‘Knitted D’ symbolises our product line. The rebranding step has been taken to re-organize the brand architecture altogether making the brand visibility more precise and clearer. The company has become simpler in maintaining various categories which in return will make a positive change in the market.”
Designed for comfort and luxury, Dollar’s new logo evokes a feeling of inspiration and novelty, signifying warmth, comfort and positivity. The company has become simpler in maintaining various categories which are youth-friendly and aspires to make a positive change in the market.
The rebranding exercise is a reflection of the company’s future vision. The brand will include a wide array of products for men, women and kids such as briefs, vests, athleisure, leggings, thermals and many more. Besides that, the brand has also renewed their e-commerce and social media presence for customers.