According to few senior executives of leading brands, e-commerce giants Flipkart and Amazon are all set to host big sale events in May and have asked brands to stock up, expecting a resurgence in demand for some non-essential categories once restrictions are lifted.
Industry executives said that in Odisha e-commerce sites have been allowed to deliver all products during the second phase of lockdown. Many other states are also thinking in similar lines.
The two e-commerce marketplaces Amazon and Flipkart have provided inputs to government and brands that consumers are currently searching for several non-food and grocery items including smartphone, laptop, tablet, AC, refrigerator, washing machine, fan, printer, webcam, vaccum cleaner, television and other household products.
However, according to several brands, discount will be limited during the proposed online sales period as they expect most of the purchases to be driven by necessity rather than discretionary purchases that usually happens during sales.
Madhav Sheth, Chief Executive of Realme India supported the proposed plan of online sales and said that since there is supply chain disruption ever since the lockdown and stocks are limited, there will not be any deep discounting. “Several consumers are looking for connecting devices like smartphones, laptops, and accessories for both work from home and online education,” he added.
According to Avneet Singh, Chief Executive of SPPL, maker of Kodak and Thomson TV brands in India, e-commerce marketplaces have shared how several new consumers in the age group of mid-thirties and above, have for the first time started to purchase online during the lockdown, which will help boost online sales after the restrictions are lifted. “Online sales will start to pick up once restrictions are removed and may get a boost during the sales events planned next month,” he added.
The Department for Promotion of Industry and Internal Trade has also suggested opening up non-essential services during second phase of lockdown so that it helps in improving the economic activity and provide liquidity in the hands of the people.