Creative collaboration with Calida blends bio-based fabric with fashion
Naia™, Eastman’s cellulose acetate yarn, showcased its sustainability and versatility at InterfilièreParis, the international event for lingerie, activewear materials and accessories, Jan. 19-21. At the show, Naia™ partnered with Jos Berry, founder and CEO of Concepts Paris, to present a session on consumer insights and emerging opportunities for apparel manufacturers in the bio-economy.
Concepts Paris CEO Jos Berry and Eastman Market Insights Leader Justin Coates discuss consumer insights and emerging opportunities for apparel manufacturers in the bio-economy at Interfilière Paris.
“Sustainable activism in the fashion world is finally coming out of the shadows and entering the mainstream dialogue,” said Eastman Market Insights Leader Justin Coates, who co-hosted the conference entitled Empowering Lingerie’s Uniqueness. “Our latest research into the minds of sustainably-minded consumers reveals a large demand for more sustainable material education across the consumer shopping journey.”
At the forefront of sustainable activism is Calida, the Swiss underwear, sleepwear, loungewear and lifestyle brand, which adds styles to its MADE IN GREEN by OEKO-TEX® label every season. Calida chose Naia™ cellulosic yarn for its new velour line because of the yarn’s environmentally friendly manufacturing process and resource-efficient methods as well as its inherent attributes.
In addition to the new Calida line featured at Interfilière, JETSAustralia selected Naia™ as a primary ingredient in breathable, moisture-wicking fabrications for its spring line of swimwear cover-ups. Both Calida and JETS collections are currently available in stores.
Due to the hypoallergenic nature of the yarn, fabrics made of Naia™ are skin friendly, quick drying and soft, with wrinkle recovery and pilling resistance. Naia™ blends well with other fibers and these combinations afford almost unlimited possibilities.
The bio-based yarn is developed with sustainably sourced wood pulp from managed pine and eucalyptus plantations and forests, resulting in no deforestation of ancient and endangered forests. Naia™ is produced in a closed-loop production process where safe solvents and water are recycled and reused, ensuring that Naia™ has a low tree-to-yarn carbon and water footprint.