The West and East collaborate to bring the best in fitness
Jennifer Lopez, Alex Rodriguez, Malaika Arora and Zumba® Fitness LLC invest in Indian yoga and wellness brand SARVA
In a first-of-its-kind move, global pop icon Jennifer Lopez, American baseball legend Alex Rodriguez, Bollywood diva Malaika Arora, and Zumba®, the largest branded fitness programme in the world, have come together to invest in an Indian yoga and wellness start-up, SARVA. There are other personalities like David Giampaolo (Chairman of the company and Chief Executive Pi Capital), Mark Mastrov (Founder, 24 Hour Fitness Worldwide, Inc.), Bill Roedy (Former Chairman & CEO, MTV Networks Int’l), among many others too. SARVA was born as a brainchild of a yogi turned entrepreneur, Sarvesh Shashi, when he was just 23. Started in March 2016, SARVA currently has 91 studios across India, clustering Mumbai, Delhi, and Bengaluru.
Commenting on her investment in SARVA, Jennifer Lopez, singer, dancer, actor, and global icon shared, “I have personally benefited from my regular practice of yoga and believe that it has made a difference to my life both physically and mindfully. The enthusiasm that Sarvesh brings to SARVA is promising and infectious. I believe in the vision of SARVA and view it as a great common ground for a brilliant investment opportunity along with co-creating and serving a global community.”
Bollywood diva Malaika Arora said, “I have for long been zealously practicing yoga and experienced the dynamics of its inner energy and mental equipoise. Six months ago, SARVA and I partnered to start Diva Yoga, a unique studio concept for women only and we are overwhelmed with the way it has evolved.”
Speaking on this development, Sarvesh Shashi, Founder & CEO of SARVA said,”We are really excited by the faith shown in us and our mission by some of the brightest and most successful people in the world. We welcome them all to the SARVA family.”