According to a new report published by Allied Market Research titled, “Erotic lingerie Market by Product Type, Material, And Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021-2028,” the global erotic lingerie market size was valued at $19,288.4 million in 2020, and is expected to grow at a CAGR of 5.6% to reach $32,003.1 million by 2028. Asia-Pacific was the highest contributor to the market with $7,503.2 million in 2020.
In 2020, Asia-Pacific accounted for the largest erotic lingerie market share of around 38.9% due to increase in disposable income as well as rise in penetration of smart phones. However, emerging countries in North America are anticipated to witness increase in demand during the erotic lingerie market forecast period due to presence of huge varieties in the erotic lingerie market.
Girl taking off her black panties
NEW GROWTH AREAS: Growth in value sales for erotic lingerie market is attributable to various varieties. Increasing disposable incomes, increased urbanization, and influence of Western culture has led to the rapid growth of the erotic lingerie market in the Asia-Pacific. Companies operating in the market are increasingly investing in marketing and sales infrastructure in the region to capture the growing market.
The desire to try and flaunt upcoming trends and fashionable lifestyle has increased considerably among consumers. This race to meet with the changing fashion trends has influenced women to purchase latest fashion designs, especially worn by celebrities and on the other hand subtly influences to discard phased out trending apparels. For instance, in the early 20th century, silhouette style gained high popularity. In addition, one-piece garments, curved, and bust-emphasizing brassiere and girdle (elasticized fabric) garters gained high traction in the global market. Moreover, one-piece corsets gained acceptability. However, later in the 20th century, erotic lingerie became stylish. In the present era, fashion trends have become bolder; erotic lingerie is not just limited to innerwear. Fashion trends are pushing consumers to exhibit their innerwear as outerwear. Thus, such dynamic fashion trends are emerging as the key factors influencing the erotic lingerie market trends.
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