Eva Herzigová, recreates iconic 1994 Wonderbra shoot

November 28, 2018 written by
Eva Herzigová, recreates iconic 1994 Wonderbra shoot - 1

She was catapulted into the spotlight as the star of the iconic ‘Hello Boys’ campaign for Wonderbra in 1994.


Eva Herzigová paid homage to the legendary shoot that made her famous as she sizzled in a new campaign for Italian lingerie brand Yamamay.

The supermodel, 45, flaunted her youthful-looking appearance as she stunned in a plunging black bra and semi-sheer briefs, tied in with close-fitting stockings.

Turning up the heat, the catwalk queen exhibited her gym-honed midsection and lean legs as she posed up a storm on a director’s chair.

The mother-of-three ensured all eyes were on her as she styled her blonde bob into messy curls, and accentuated her out-of-this-world beauty with light strokes of neutral-toned make-up.

Eva commanded attention in a perilously black bodysuit and upped the sex appeal with thigh-high socks for her final outfit.

Eva Herzigová, recreates iconic 1994 Wonderbra shoot - 2

The legendary model rose to stardom with her sultry lingerie Wonderbra shoot over two decades ago. It’s been 24 years since that Wonderbra advert made her a global pin-up – but as this picture shows, Eva Herzigova still looks good enough to stop traffic.

The supermodel, 45, barely seems to have aged a day since the infamous Hello Boys campaign, which was blamed for causing accidents as distracted motorists stared at her billboards.

Now a mother of 3, Miss Herzigova has recreated her look from the 1994 poster for a new advert for Italian lingerie firm Yamamay.

She has previously defended the Hello Boys advert after criticism from feminists. ‘It empowered women,’ she said in 2014. ‘It didn’t degrade them like some said. It was controversial, sure – but it made waves and you can see its influence today. It was one of the most successful advertising campaigns in history and I am so proud to be a part of it.’

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