HSE plans to double its offline presence by adding 30 more exclusive brand outlets, a mix of company-owned stores and franchisees, and another100 shop-in-shops in large format stores over the next 12-18 months.
Delhi-based fashion retailer High Street Essentials, which owns women’s fashion brands, FabAlley and Indya have raised Rs 40 crore in a combination of equity and debt from venture debt firm Stride Ventures.
With the latest funding, the fashion house through Indya is foraying into the premium occasion wear category, Indya Luxe. The Luxe range comprises occasion &festive wear, priced between Rs 6,500 and Rs 18,000.
High Street Essentials or HSE founded in 2012 by Shivani Poddar and Tanvi Malik, offers fast-fashion through its omnichannel retail model. Fast fashion is a business model which basically replicates recent fashion trends by mass-producing them at low cost and bringing them to retail stores quickly while demand soaring.
“IndyaLuze is a completely new segment for us and so far there is no organized player in the segment…In the last two years, buying pattern has changed massively and this business will augur well for the company,” Poddar informs.
HSE plans to double its offline presence by adding 30 more exclusive brand outlets, a mix of company-owned stores and franchisees, and another 100 shop-in-shops in large format stores over the next 12-18 months.
HSE is also eyeing offline expansion to international markets with its first physical store in Malaysia. On the online side, around 55% of the D2C demand comes from the US and the startup is also seeing good traction in Canada and Australia. On the offline side, the company has marketplaces in the Middle East and Southeast Asia.
“We have a significant Direct-to-Consumer (D2C) business to international customers through our website and we will be expanding both online and offline expansion internationally,” Poddar said.
The company ventured into new categories such as fashion masks, loungewear, and formal keyboard-up dressing options – amid the first Covid-19 wave in 2020.
