Freya Fest for SS19 is being brought back by the lingerie and swimwear brand meant for fuller busts and the campaign will cut across both, offline and online platforms. The campaign will last from May to June all over the world.
The campaign aims to urge women to be properly fitted for not just their bras but also when it comes to their swimwear. The right fit in swimwear is as important as it is in bras.
The brand, with the assistance of social media influencers and boutiques in Europe and UK, will further its goal to get women to get the right size, whether it’s for daily wear or the beach.