Flipkart hires Yahoo executive for its customer division

September 9, 2015 written by
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India’s largest e-commerce firm Flipkart Ltd has hired former Yahoo Inc. Executive Eric Lange as Vice-President of product management for its customer experience division.

Lange previously served as Vice-President of products in Yahoo’s ad division. He also worked at Google and Microsoft and was the founder and CEO of video content provider Flicket.tv, the company said on Wednesday.

Lange is the latest tech Executive to join Flipkart from a California-based company. Earlier this year, Flipkart recruited Punit Soni and Peeyush Ranjan as product head and engineering head, respectively. Both were hired from Google Inc.

E-commerce companies in India have actively pursued senior-level tech talent in the US to improve their mobile apps and tech infrastructure that will be strained by the expected addition of millions of users over the next few years.

Flipkart is making two top technology hires from the Silicon Valley -, Yahoo’s VP for analytics Eric Lange and Amazon’s Dan Rawson from its fulfilment business, – as India’s biggest e-commerce company continues to build a technology war chest for competing better with Amazon and Snapdeal.

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