Flipkart recently introduced a smart assistance interface feature called “Flipkart Saathi” to help first time users on the platform. This feature is available in Hindi and English and it will assist buyers through audio-guided navigation. The feature aims to provide a real life shopping experience to consumers who are comfortable being assisted by a salesperson.
According to the sources, the feature uses a combination of text and audio-based instructions to guide new users in their e-commerce journey. This includes a list of key actions in the form of pop-up texts followed by audio for better understanding. The feature has been specially designed for the users from Tier- II, Tier-III and rural regions who are rapidly opting for e-commerce. With this feature, Flipkart aims to target next 200 million customers online.
According to Kalyan Krishnamurthy, CEO of Flipkart, it undertook extensive research for nearly a year, after talking to consumers yet to transact on e-commerce and occasional users in Tier-II cities. “This personalisation of technology is a key element for our vision for Bharat and all our innovations are centered around this,” adds Krishnamurthy.