French retailer Etam will launch sustainable fashion “ Small gesture, Nice Support”

February 26, 2021 written by
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French retailer Etam Group will launch a new bra returns programme next month following the findings of a recent consultation which highlighted ‘sustainable’ fashion services to be in demand amongst consumers.

The initiative, called ‘Small gesture, nice support’, will see the brand introduce collection points at 350 of its 450 nationwide stores, with the view to either washing and donating unwanted items or recycling them.

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