Unveiled 2019 Collection at its Glamorous 11th Annual Fashion Show
Style and fashion in innerwear is not only a trend but also a must today and comfort too is high on most women’s priority list while picking their lingerie. With the contemporary woman becoming increasingly comfortable in her own skin and giving utmost importance to elegant and exotic lingeire, brands are pulling all stops at meeting these demands. And, Triumph International (India), one of the world’s leading manufacturers of lingerie sort of rules the bouquet of brands that cater to these women.
Recently, Triumph unveiled its 2019 collection for brand ‘Triumph’ and its sportswear brand ‘Triaction’ at the 11th Annual Triumph Fashion Show. The mega fashion show saw stunning models sashaying down the runway in all their glory, giving the audience an extravagant display of the brand’s new collections at Park Regis, Goa.
Triumph products have a strong commercial span, more than age, the brand looks at women as per their lifestyle and life-occasion. Their segments cover distinct consumer needs to ensure that every woman can ‘Find the one’ for any occasion and in every stage of her life.
Beauty-Full Collection – Fashionable styles with larger volume in cups for fuller busted women who want stylish lingerie
Every day/Invisible segment – Best-fitted Everyday range features the foundation garments for every woman’s wardrobe. These products are light, modern and perfectly invisible underneath clothes
Fashion/seduction – Stylish Modern Fashion influenced lingerie collections inspired by the latest trends
Classics – Classic segment is the cornerstone of Triumph’s commercial strength. This is lingerie with timeless design and extraordinary, comfortable for our most loyal consumer segment, the elegant traditionalist
Shape – A shapewear collection, including our best selling minimizer styles that address every need from silhouette smoothing to extra high shaping. The offer includes a full range of styles in various designs from plain and functional to lacy and seductive
Triaction – Specialised sports bra styles that offer high functionality and innovation to meet the specific needs of sports activities
The fashion show featured the unique 2019 product line-up of brand Triumph. Guests applauded the stunning creations presented on stage with a special focus on the globally bestselling Amourette Spotlight and Sexy Angel Spotlight series featuring delicate floral embroidery, the adorable Lovely Micro Lace with a gorgeous lace back and the delicate lace design of the Lace Spotlight series. Not to mention new additions to the Beauty-full range of bras for larger cups, like the Aqua Lily Spacer and the Beauty-full Essential series with smooth satin and feminine lace. New additions to the ever-popular Minimizer range included the new Flower Minimizer with its soft feel and trendy floral print and the Modern Finesse Minimizer, all of which were showcased at the fashion show. The star of the show was the Infinite Sensation series, with diamond mesh and bold-striped elastic trim for a contemporary twist.
For Triaction, the 2019 lineup included globally bestselling styles, Magic Motion, Hybrid Lite, Extreme Lite and Free Motion in new colours. They also launched a new style in the Dynamic Lite series—the Control Lite sports bra. This Cardo bra offers extreme support without the bulk and offers 78 per cent bounce control with its 3D Powertech Innovation. Boasting superior bounce control, versatile fits and remarkable comfort, Triaction supports women effortlessly throughout the day—on the go from the gym or studio in complete style.
On the occasion, Jennifer Kapasi, Commercial Director, India & Sri Lanka, Triumph International said, “At Triumph we sought to deliver innovative products for the modern woman. In this endeavour, we have introduced in India our latest collection, which includes newest styles from the global range. The elegant line of collection captivates elements of style, comfort and its detailing to perfection and smooth workmanship, which is positive to win hearts of our Indian customers in no time. Our best fitting range features foundation garments for every woman’s wardrobe needs to support them generation by generation.”
The brand also conducted an ‘innovation workshop’ at the venue for their retail partners. The workshop outlined the most important innovations that revolutionised the lingerie industry, such as award winning Magic WireTM innovation, Spacer Cup bras and Cool Sensation fabric amongst others. Guests were also taken through Triumph’s 133 years of history of supporting and empowering women.
Triumph entered India in March 2002 and has a strong presence across all sales channels. The distribution in India spans over 75 cities via direct supply having more than 1,000 points of sale. The brand is currently present in more than 200 counters across India including leading large format stores, more than 650 MBO stores and multiple e-commerce portals.
With its new eclectic range, Triumph reinforces its place as one of the foremost lingerie brands that creates exclusive and exotic lingerie for the most discerning segment of women who love to blend style with comfort.
