Future group to take Brand Factory online

January 5, 2019 written by
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Future group will take online its fashion discount retail chain Brand Factory in February next year, its Group CEO Kishore Biyani said. This would be a major online project of the Future Group in the ecommerce space after it had closed its online furniture store business FabFurnish.

“In February, we would be launching one of our own online site brandfactory.in which would be our biggest launch in ecommerce and online business,” Biyani said.

He further said “We are investing in the online business and trying to understand the space again.”

According to Biyani, the group was one of the pioneers in the online sales in India with futurebazar.com, which was probably even earlier than Flipkart.  The company’s effort on fabfurnish and tablet driven sales also did not worked and “lost lot of money in that business,”he said.

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