Gap launches  new stores in India

March 21, 2016 written by

Gap’s Indian franchisee Arvind Lifestyle Brands is targeting and are looking  at opening 10 stores with an investment of 1,000 crore revenue from the brand in 5-6 years as it readies to debut in the country. Arvind Lifestyle Brands plans to open 40 stores in five years in top 15 cities of the country. Gap’s full range of clothing and accessories for men, women and kids will be available in its stores in the country. They also opened a  6,000sqft store in Oberoi Mall, Goregaon in Mumbai after ethnic wear brand Nalli shut their store in the mall. At Infiniti Mall, Malad, the store is spread across 8,000 sqft and has opened after Reliance Trend shut shop in the mall.

Gap will offer the GapKids and babyGap Spring 2016 collection in the stores among others Bollywood ‘Queen’ KanganaRanaut inaugurated GAP’s first store in India at Select CITYWALK, Saket, New Delhi. Matching with the occasion and the season, she was wearing one of GAP’s casual chic collection. Where asRanveer Singh was seen at his jovial best at the first ever Gap brand store launch in the city of dreams Mumbai. He interacted with fans with a happy smile and also performed on a small jig for them. Gap also did a tie up with Mumbai dabbawalas for the launch where it explored the medium of dabbawalas to say #hellomumbai to influencers and famous personalities of Mumbai on the occasion of its first store launch in Mumbai.

The quirky tie up resulted into a huge social media buzz for the brand with over 1000 Twitter &Instagram posts and over 7 million impressions. The company plans to launch one more store at Mall of India in Noida of 9,500 sqft and at Phoenix Marketcity in Bengaluru of 6,000 sq ft. Gap at present has four stores operational in the country at Select Citywalk, Ambience Mall VasantKunj, New Delhi, Ambience Mall, Gurgaon and Orion Mall at Brigade Gateway, Bengaluru. Since 1969, GAP has established itself as one of the most renowned brands for modern American designed clothing suited for every season and occasion.

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