Getting To Know TUNA Premium Men’s Innerwear

September 22, 2015 written by
TUNA

There comes a time when some discerning consumers demand more from their products and don’t mind paying a premium for it. For such consumers anything mass or ordinary will not do. They have an eye for premium quality and will not settle for anything less. Keeping these consumers in mind, a company has introduced premium men’s innerwear brand Tuna which is produced in a world class State of the art facility in Coimbatore. Tuna is manufacturing around 25000 pieces a day in India.

The products have been designed in London by International designers of repute such as Erika Marteez and Ingmar Veresimea who have done the designing of the styles,patterns and fits in London. These are designers who have also deigned for brands such as Next, Calvin Klein, H&M etc.

Tuna’s white vests have a unique tubular design with no side stitch. Hence there is no irritation to the person wearing. No chance of de shaping or spirality. Their rib fabric is super stretch with enhanced recovery. They have a total of 21 styles.

Three styles of white vests. Different rib, structure and construction. Three styles of trunks- Two in cotton rib and one in cotton lycra. Three styles of gym vests in cotton. Three styles of T-shirts- single jersey cotton, cotton rib, interlock. Nine styles of briefs. They are available in a mix of all the above fabrics.

Ajit Virwani the CEO of Tuna summarised the philosophy of Tuna,“We don’t believe in the common myth that ‘Comfort and style don’t go together’. This belief reflects in all our offerings – briefs, vests and tees.” Made from the best quality materials and subjected to silicon wash and bio polish process, each Tuna product stands for comfort and quality. They give special attention to the styling and designing of their products. Every Tuna product, is available in a variety of colors and patterns. So if you think comfortable clothing always looks boring, pick any Tuna product and be happily surprised!

Since they have just launched in India. Tuna has initially started their distribution with six cities with limited retail presence as it’s a premium brand and they are currently distributing in more than 150 Retail outlets. Present in both MBOs and LFO’s currently. Tuna has begun export to the Gulf particularly to UAE.

According to CEO Mr.Ajit Virwani, “It’s a new brand in the market with a mix of fashion and Core. We intend to increase our range from innerwear to sportswear and loungewear along with our retail Bandwidth. Speaking about growth in the men’s innerwear industry, the consumer is definitely aware of styles and trends. But a large population of Indian men are conservative. However this segment of men with bold imagination is growing. The industry is growing by 25% and the new generation is defiantly more demanding. ”

Tuna London’s Bold Collection For Men : Undergarment collection for men isn’t a huge spectrum. However, they too need a lot of attention to devise comfort and intense persona for men in action. Tuna London has come up with a range of briefs, trunks, vests and T-Shirts for casuals. Their catalogue uncovers the collection in an exotic fashion while the pitch black cover depicts mystery of what makes a man.

The collection is broadly divided into three categories. The Absolute, the Classics and the Essentials define men in a dramatic manner. The outdoor waterside shoot adds a lively edge to the display of the collection. Tuna is best known for it’s remarkable quality and offers stylish look in each of their products. The collection is driven by regard to best comfort and style.

The Absolute collection suits every one with a charm. It consists of designer briefs made of cotton Lycra fabric in plain colours and stylish twin coloured briefs made from Aom Single Jersey Fabric. Quite appealing ones are the 4-way stretch briefs in Cotton Lycra Fabric and Jersey that promise stunning comfort and appearance.

What good would a man look without an appealing vest. The Tuna London’s Absolute collection features three smart looking twin coloured vests in different styles, patterns and dark solid colours. There are 1×1 rib fabric narrow shoulder, wide and sleek cuts that give a men a macho look. They redefine a guy’s workout or a day at the beach.

To add more charm on, the Absolute apparels include solid V neck, circle neck and striped V neck T-shirts that are simplicity at their best. They come in catchy colours so you can pick your best.

The Classics of Tuna London Collection has an array of 1×1 Rib Fabric briefs and trunks available in solid colours. They are made for great comfort and fit. The Classics can’t be complete without the standard plain white vests. These are in the collection in single jersey fabric, narrow Rib design fabric and wide Rib design Fabric. The styles are classic and make for a comfortable inner layer.

The Essential collection of Tuna put great apparels on display. The Single Jersey material brief are must have for their perfection and comfort. The Single Jersey briefs with nylon elastic and the rib fabric briefs have quite the glamour and superior comfort.

The Tuna London Undergarment Collection is definitely class apart and the Catalogue does great justice to it as it would attracting a crowd of choosy men. The Premium underwear range starts at Rs. 225 to Rs. 360 and Premium T-shirts- Rs. 350- Rs. 450. Thesizes available are- S to XXL. Tuna is selling their products via major online portals such as Myntra and Amazon. Adding others soon. A start up of Tuna’s very own online portal is a part of their brands future Once their brand range increases.

Share on FacebookShare on Google+Pin on PinterestTweet about this on TwitterShare on LinkedIn
Article Categories:
Articles
banner

Leave a Comment

Your email address will not be published. Required fields are marked *

Lace-n-Lingerie