The eminent lingerie brand hosted fashion show with international models who set the ramp on fire with their new summer collection at Patna recently
Groversons Paris Beauty, a high-end lingerie brand showcased the new SS collection for the year 2020 through a fashion show with international models for all the top retailers and distributors of Patna. The event was hosted at Hotel, The Panache on behalf of Groversons Paris Beauty on 9th February 2020.
This event highlighted Groversons Paris Beauty’s exclusive range of printed and padded t-shirt bra, premium and fancy lace bra, sports bra, plus size bra, sleepwear and brief collection in front of more than 300 retailers and distributors. The new summer collection had a wide range of peppy prints ranging from stripes to florals with a combination of vibrant hues of pink, lavender, aqua blue, butter yellow and many more.
This premium lingerie brand believes in adding feminine and outspoken fashion edge to their lingerie collection, thus reckoning to the assertiveness and self-esteem of women. The new summer collection was designed keeping young women in mind who likes to experiment with their lingerie wardrobe. The ideology of the company is to manufacture a perfect bra for women that they can use for daily and formal wear. The new improved and advanced breathable fabric is skin-friendly and is ideal for the fast and challenging life of women. The bras are seamless with full cup coverage making them ideal for wearing under T-shirts, formal shirts, ethnic wear and most important of all, these bras are non-wired that provides day-long comfort and confidence.
Speaking about the launch, Mr Siddharth Grover, Director, Groversons Group, said “Launching new collection is always a special moment and a tremendous achievement. It prompted us to give something back to our valuable women customers that have stood behind us and made this journey possible. Also, this new collection is offering comfort, fashion and sensuality to the modern Indian women at a very affordable price range.”
“Talking about the experience, the hooting heard after every ramp walk left us speechless. The smiles on the audience faces and their overwhelming response was nothing but an expression of the love we have earned,” he added.