Havas Media Group India has been awarded the integrated mandate of lingerie and nightwear brand Clovia, following a multi-agency pitch.
The account will be handled by the agency’s New Delhi office. An agency statement said the spends are estimated to be over Rs 30 crore.
They plan to enroute to scale Clovia as the number one lingerie and nightwear brand in India as well as looking at global markets. Havas Media was in sync with our brand vision as well as our customer first fundamentals. Their experience, strategic brand approach, knowledge of the e-commerce domain and nuances of new age businesses makes them perfect partners.
Clovia is introducing a new wave of international styles and quality in the Indian consumer space.
Havas Media’s unique traditional and digital offering based on brand and customer dynamics is perfectly suited to connect with and delightfully engage the Clovia woman encouraging a closer relationship with the brand. As India goes online and media gets more integrated Havas Media will be at the forefront servicing both clients and their customers to make happy informed choices.
