H&M introduces sustainable activewear for dancers

March 4, 2020 written by

Swedish clothing retailer Hennes and Mauritz has released an eco-friendly activewear range keeping dancers in mind. The range can also be used by non-dancers for other activities like yoga.

The activewear range consists of 28 pieces including sports bras, tops, bodysuits, headbands as well as breathable tights and leg warmers. The key colours featured in the collection includes pistachio and lilac hues alongside neon, timeless black, white and grey shades.

Most garments in the collection incorporates recycled polyester and polyamide as well as BCI (Better Cotton Initiative) cotton. Maria Ostblom, Head of womenswear design at H&M said, “Experimenting with new, interesting sustainable materials and technologies is mainly done through our Conscious Exclusive collections. The Sports collection consists of materials that we first tried in our Conscious Exclusive collections and then scaled up to use in other collections.”

“We thought a lot about the movement, particularly dancing and we were also influenced by female empowerment. When designing this collection, we envisioned a fashionable girl in a dance studio dancing like nobody’s watching. We wanted to capture that sense of freedom and strength,” added Maria.

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